ChatGPT Work is most useful to a marketing manager on the drafting-heavy middle of the job: turning approved research into campaign plans, building strategy options memos with every assumption labeled, and synthesizing raw customer inputs into cited findings. Economy-wide usage data, projected onto this occupation as a statistical estimate rather than direct observation, suggests AI here runs mostly as augmentation: working the task back and forth with you, not replacing you. Strategy, positioning, brand and legal judgment, budgets, pricing, and anything that publishes stay yours.
