{
  "platformId": "chatgpt-work",
  "taskSlug": "task-20709",
  "directAnswer": "Use ChatGPT Work to turn approved research, business objectives, brand rules, and budget constraints into a cited campaign decision packet: show audience and message hypotheses, channel options, economics, owners, milestones, measures, and launch gates. Keep evidence separate from inference and strategy separate from authorization. ChatGPT must not invent customer certainty, approve claims, infer sensitive traits, commit budget, activate audiences, publish creative, or represent a plan as launched. The attached figures are projected role-task priors, not measured ChatGPT adoption by marketing managers, so they support a bounded planning trial rather than a claim about current practice.",
  "topUseCases": [
    {
      "interventionId": "task-20709:research-to-campaign-plan:approval-required",
      "taskId": "task-20709",
      "task": "Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.",
      "workflowId": "research-to-campaign-plan",
      "authorityMode": "approval-required",
      "centralityScreen": {
        "value": 0.0789217344,
        "importance": {
          "value": 0.81,
          "sourceField": "role-tasks-kv:task-20709.importance"
        },
        "occupationalRelevance": {
          "value": 0.9822,
          "sourceField": "role-tasks-kv:task-20709.relevance / 100"
        },
        "frequency": {
          "kind": "modal-response-share",
          "modalResponseSharePct": 9.92,
          "collectionDate": "2026-06-03",
          "sourceField": "role-tasks-kv:task-20709.modalResponseSharePct"
        }
      },
      "agentFit": {
        "value": 0.9025,
        "sourceField": "rule:digital-feasibility-and-capability-fit-single-count.v2"
      },
      "distribution": {
        "value": 0.9,
        "sourceField": "roles-kv:aiPlaybook.delegatedTasks[task-20709].observed-distribution"
      },
      "evidenceConfidence": "weak",
      "withinGateScore": 0.06410417876640001,
      "gate": {
        "status": "approval-required",
        "reason": "A person must approve the verifiable handoff before action."
      },
      "capabilityIds": [
        "connected-apps-files",
        "deliverable-generation",
        "long-running-projects"
      ],
      "expectedArtifact": "Campaign plan with channels, owners, milestones, and review gates",
      "humanReviewPoint": "Approve strategy, claims, budget, brand choices, and any external release.",
      "riskLevel": "high"
    }
  ],
  "workflows": [
    {
      "id": "research-to-campaign-plan",
      "goal": "Turn approved customer and market research into a review-ready campaign plan.",
      "inputs": [
        "Approved research",
        "Business objectives",
        "Brand rules",
        "Budget constraints"
      ],
      "connectedSystems": [
        "Document repository",
        "Analytics source",
        "Project tracker"
      ],
      "steps": [
        "Inventory the supplied evidence and flag gaps.",
        "Draft audience, message, channel, milestone, and measurement options.",
        "Create a campaign plan with citations and explicit assumptions.",
        "Route the plan to the marketing owner for approval."
      ],
      "expectedArtifact": "Cited campaign plan and launch tracker",
      "starterPrompt": "Using only the approved research and constraints I provide, draft a campaign plan with cited evidence, assumptions, owners, milestones, measures, and explicit decisions for my review.",
      "humanReviewPoint": "A marketing owner approves the strategy, claims, spend, and publication.",
      "commonFailure": "Treating weak research or inferred audience claims as established facts."
    }
  ],
  "setupRecommendations": [
    {
      "item": "Connect approved research, analytics, brand standards, budget constraints, and the project tracker read-only; keep ad accounts, publishing surfaces, audience activation, and spend controls disconnected.",
      "rationale": "Campaign coordination needs a shared evidence base and decision trail, while targeting, claims, budget commitment, and release remain named marketing-owner decisions.",
      "capabilityIds": [
        "connected-apps-files",
        "approval-enterprise-controls"
      ]
    }
  ],
  "prompts": [
    {
      "id": "campaign-plan-draft",
      "title": "Draft a campaign plan from approved research",
      "prompt": "Create a campaign-plan draft from these approved inputs. Separate sourced facts, assumptions, and decisions; include owners, milestones, measures, and review gates. Tag every claim as sourced, assumed, or my call to make.",
      "expectedArtifact": "Campaign-plan draft with a claims ledger",
      "humanReviewPoint": "Approve all strategic decisions and external claims."
    }
  ],
  "humanOwnedResponsibilities": [
    "Evidence law: customer, market, and performance claims stay labeled by source, population, method, and as-of date; inference never becomes research",
    "Claims law: product, comparative, testimonial, pricing, regulatory, and outcome claims require substantiation and authorized review",
    "Audience law: segmentation and targeting may not infer sensitive traits, exploit vulnerability, or silently broaden beyond the approved audience",
    "Economics law: budget, bids, channel allocation, forecast assumptions, and success thresholds remain accountable owner decisions",
    "Release law: brand choices, partner commitments, audience activation, spend, publication, and campaign changes remain human-authorized"
  ],
  "risks": [
    {
      "id": "task-20709-scaffold-risk",
      "level": "medium",
      "description": "A polished campaign plan can turn weak research into audience certainty, detach claims from substantiation, or make channel and budget options look like approved launch instructions.",
      "mitigation": "Require a source-and-claims ledger, explicit audience exclusions, forecast ranges, named decision gates, and approval receipts before spend, activation, publication, or external commitment."
    }
  ],
  "sources": [
    {
      "id": "occupation-marketing-managers",
      "title": "Marketing Managers occupational render model",
      "url": "https://singulariki.com/roles/marketing-managers",
      "publisher": "gold.onet_role_starter_surface",
      "lastReviewedAt": "2026-06-03"
    },
    {
      "id": "openai-chatgpt-work",
      "title": "ChatGPT Work and Codex",
      "url": "https://help.openai.com/en/articles/20001275-chatgpt-work-and-codex",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-work-deliverables",
      "title": "Creating and editing documents, spreadsheets, and presentations with ChatGPT Work",
      "url": "https://help.openai.com/en/articles/20001278-creating-and-editing-documents-spreadsheets-and-presentations-with-chatgpt-work",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-work-cloud-browser",
      "title": "Using cloud browser in ChatGPT",
      "url": "https://help.openai.com/en/articles/20001280-using-cloud-browser-in-chatgpt",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-work-desktop-browser",
      "title": "Using the built-in browser in the ChatGPT desktop app",
      "url": "https://help.openai.com/en/articles/20001277-using-the-built-in-browser-in-the-chatgpt-desktop-app",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-chatgpt-skills",
      "title": "Skills in ChatGPT",
      "url": "https://help.openai.com/en/articles/20001066",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-chatgpt-scheduled-tasks",
      "title": "Scheduled Tasks in ChatGPT",
      "url": "https://help.openai.com/en/articles/10291617-tasks-in-chatgpt",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-workspace-agents",
      "title": "ChatGPT Workspace Agents for Enterprise and Business",
      "url": "https://help.openai.com/en/articles/20001143",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    }
  ],
  "freshness": {
    "platformVersion": "2026-07-09-launch",
    "platformReviewedAt": "2026-07-11",
    "occupationalDataVersion": "O*NET 30.3",
    "occupationalDataGeneratedAt": "2026-06-03T05:05:52.989984+00:00"
  },
  "quality": {
    "uniqueOccupationalOrTaskEvidence": false,
    "validPlatformSpecificWorkflow": false,
    "clearOutputArtifact": false,
    "realCapabilityMatch": true,
    "meaningfulHumanReviewSection": false,
    "sourcesAndFreshness": false,
    "distinctInternalRelationships": false,
    "noUnresolvedFactualOrProductVersionFailure": false,
    "indexable": false
  }
}