{
  "platformId": "chatgpt-work",
  "taskSlug": "task-951",
  "directAnswer": "Use ChatGPT Work to turn approved market evidence, operating constraints, cost and markup assumptions, and business objectives into a strategy-options memo: separate what the research says from what the team assumes, expose tradeoffs in segment, position, channel, offer, and economics, and name the tests that would change the recommendation. It can organize a decision; it cannot manufacture demand, infer people from thin signals, validate a claim, set a price, commit spend, or launch a campaign. The attached figures are projected role-task priors, not measured ChatGPT adoption by marketing managers, so they support a bounded planning trial rather than a claim about current practice.",
  "topUseCases": [
    {
      "interventionId": "task-951:research-to-campaign-plan:recommend",
      "taskId": "task-951",
      "task": "Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.",
      "workflowId": "research-to-campaign-plan",
      "authorityMode": "recommend",
      "centralityScreen": {
        "value": 0.050534022,
        "importance": {
          "value": 0.825,
          "sourceField": "role-tasks-kv:task-951.importance"
        },
        "occupationalRelevance": {
          "value": 0.9832,
          "sourceField": "role-tasks-kv:task-951.relevance / 100"
        },
        "frequency": {
          "kind": "modal-response-share",
          "modalResponseSharePct": 6.23,
          "collectionDate": "2026-06-03",
          "sourceField": "role-tasks-kv:task-951.modalResponseSharePct"
        }
      },
      "agentFit": {
        "value": 0.9025,
        "sourceField": "rule:digital-feasibility-and-capability-fit-single-count.v2"
      },
      "distribution": {
        "value": 0.9,
        "sourceField": "roles-kv:aiPlaybook.delegatedTasks[task-951].observed-distribution"
      },
      "evidenceConfidence": "weak",
      "withinGateScore": 0.0410462593695,
      "gate": {
        "status": "limited",
        "reason": "Authority remains below an approval-required intervention."
      },
      "capabilityIds": [
        "connected-apps-files",
        "browser-research-actions",
        "deliverable-generation"
      ],
      "expectedArtifact": "Evidence-linked marketing strategy options memo",
      "humanReviewPoint": "Validate market evidence and make the strategy decision.",
      "riskLevel": "high"
    }
  ],
  "workflows": [
    {
      "id": "research-to-campaign-plan",
      "goal": "Turn approved customer and market research into a review-ready campaign plan.",
      "inputs": [
        "Approved research",
        "Business objectives",
        "Brand rules",
        "Budget constraints"
      ],
      "connectedSystems": [
        "Document repository",
        "Analytics source",
        "Project tracker"
      ],
      "steps": [
        "Inventory the supplied evidence and flag gaps.",
        "Draft audience, message, channel, milestone, and measurement options.",
        "Create a campaign plan with citations and explicit assumptions.",
        "Route the plan to the marketing owner for approval."
      ],
      "expectedArtifact": "Cited campaign plan and launch tracker",
      "starterPrompt": "Using only the approved research and constraints I provide, draft a campaign plan with cited evidence, assumptions, owners, milestones, measures, and explicit decisions for my review.",
      "humanReviewPoint": "A marketing owner approves the strategy, claims, spend, and publication.",
      "commonFailure": "Treating weak research or inferred audience claims as established facts."
    }
  ],
  "setupRecommendations": [
    {
      "item": "Connect approved research, analytics extracts, pricing and margin assumptions, brand standards, and planning documents read-only; keep advertising accounts, CRM audiences, publishing tools, and budget controls disconnected.",
      "rationale": "Strategy work needs a traceable evidence base and explicit economic constraints, while segmentation, claims, prices, spend, targeting, and market-facing release remain accountable owner decisions rather than model outputs.",
      "capabilityIds": [
        "connected-apps-files",
        "approval-enterprise-controls"
      ]
    }
  ],
  "prompts": [
    {
      "id": "strategy-options-memo",
      "title": "Build strategy options with the assumptions exposed",
      "prompt": "Interview me for company context first: product, segment, constraint, budget. Then draft two or three strategy options. Tag every fact as research-sourced, provided by me, or ungrounded, and end with the list of what you could not ground.",
      "expectedArtifact": "Strategy options memo with receipts section",
      "humanReviewPoint": "Strike or confirm each assumption; the strategy decision is yours."
    }
  ],
  "humanOwnedResponsibilities": [
    "Evidence law: market, customer, competitor, cost, and performance statements retain their source, population, method, date, and uncertainty; an inference never becomes research",
    "Segment law: a target market is an approved business choice, not a profile inferred from sparse data, sensitive traits, or a model's confidence",
    "Economics law: price, markup, budget, forecast range, investment threshold, and tradeoff acceptance remain accountable commercial decisions",
    "Claims law: product, comparative, pricing, testimonial, regulatory, and outcome claims require substantiation and authorized review",
    "Release law: strategy adoption, spend, targeting, publication, partner commitment, and changes to the market-facing plan remain human-authorized"
  ],
  "risks": [
    {
      "id": "task-951-scaffold-risk",
      "level": "medium",
      "description": "A coherent strategy memo can turn a local or stale observation into a market fact, conceal an untested pricing assumption, or make a positioning option look like an approved claim, budget, or launch instruction.",
      "mitigation": "Use a source-and-assumption ledger with dates and populations, separate facts from hypotheses and decisions, show ranges and counterarguments for economics, require claims review, and record named approval before any pricing, spend, audience activation, or publication."
    }
  ],
  "sources": [
    {
      "id": "occupation-marketing-managers",
      "title": "Marketing Managers occupational render model",
      "url": "https://singulariki.com/roles/marketing-managers",
      "publisher": "gold.onet_role_starter_surface",
      "lastReviewedAt": "2026-06-03"
    },
    {
      "id": "openai-chatgpt-work",
      "title": "ChatGPT Work and Codex",
      "url": "https://help.openai.com/en/articles/20001275-chatgpt-work-and-codex",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-work-deliverables",
      "title": "Creating and editing documents, spreadsheets, and presentations with ChatGPT Work",
      "url": "https://help.openai.com/en/articles/20001278-creating-and-editing-documents-spreadsheets-and-presentations-with-chatgpt-work",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-work-cloud-browser",
      "title": "Using cloud browser in ChatGPT",
      "url": "https://help.openai.com/en/articles/20001280-using-cloud-browser-in-chatgpt",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-work-desktop-browser",
      "title": "Using the built-in browser in the ChatGPT desktop app",
      "url": "https://help.openai.com/en/articles/20001277-using-the-built-in-browser-in-the-chatgpt-desktop-app",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-chatgpt-skills",
      "title": "Skills in ChatGPT",
      "url": "https://help.openai.com/en/articles/20001066",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-chatgpt-scheduled-tasks",
      "title": "Scheduled Tasks in ChatGPT",
      "url": "https://help.openai.com/en/articles/10291617-tasks-in-chatgpt",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-workspace-agents",
      "title": "ChatGPT Workspace Agents for Enterprise and Business",
      "url": "https://help.openai.com/en/articles/20001143",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    }
  ],
  "freshness": {
    "platformVersion": "2026-07-09-launch",
    "platformReviewedAt": "2026-07-11",
    "occupationalDataVersion": "O*NET 30.3",
    "occupationalDataGeneratedAt": "2026-06-03T05:05:52.989984+00:00"
  },
  "quality": {
    "uniqueOccupationalOrTaskEvidence": false,
    "validPlatformSpecificWorkflow": false,
    "clearOutputArtifact": false,
    "realCapabilityMatch": true,
    "meaningfulHumanReviewSection": false,
    "sourcesAndFreshness": false,
    "distinctInternalRelationships": false,
    "noUnresolvedFactualOrProductVersionFailure": false,
    "indexable": false
  }
}