{ "platformId": "chatgpt-work", "taskSlug": "task-963", "directAnswer": "Use ChatGPT Work to turn an approved research question, population definition, sampling or recruitment plan, instrument, and existing findings into a study brief or findings review that separates observations, estimates, limitations, and decisions still open. It can organize evidence and challenge the design; it cannot invent a population, recruit or contact participants, obtain consent, fabricate responses, turn a convenience sample into the market, or state a finding as causal when the study cannot support it. The attached figures are projected role-task priors, not measured ChatGPT adoption by marketing managers, so they support a controlled research-planning trial rather than a claim about current practice.", "topUseCases": [ { "interventionId": "task-963:task-963-scaffold:assist", "taskId": "task-963", "task": "Initiate market research studies, or analyze their findings.", "workflowId": "task-963-scaffold", "authorityMode": "assist", "centralityScreen": { "value": 0.005679774, "importance": { "value": 0.6, "sourceField": "role-tasks-kv:role-11-2021-00.tasks[slug=task-963].importance" }, "occupationalRelevance": { "value": 0.8847, "sourceField": "role-tasks-kv:role-11-2021-00.tasks[slug=task-963].relevance / 100" }, "frequency": { "kind": "modal-response-share", "modalResponseSharePct": 1.07, "collectionDate": "2026-06-03", "sourceField": "role-tasks-kv:role-11-2021-00.tasks[slug=task-963].frequency" } }, "agentFit": { "value": 0.9025, "sourceField": "rule:digital-feasibility-and-capability-fit-single-count.v2" }, "distribution": { "value": 0.9, "sourceField": "roles-kv:role-11-2021-00.aiPlaybook.release" }, "evidenceConfidence": "weak", "withinGateScore": 0.0046133964315, "gate": { "status": "limited", "reason": "Authority remains below an approval-required intervention." }, "capabilityIds": [ "connected-apps-files", "deliverable-generation" ], "expectedArtifact": "Study brief or findings-review packet with question, population, method, evidence ledger, limitations, and decision-ready open questions", "humanReviewPoint": "The accountable research owner validates the question, population, method, consent and privacy treatment, interpretation, and any decision based on the findings.", "riskLevel": "medium" } ], "workflows": [ { "id": "task-963-scaffold", "goal": "Turn authorized research context or a supplied findings set into a transparent study brief or analysis packet without manufacturing evidence or treating an inference as a market fact.", "inputs": [ "Approved research objective, decision context, target population, and constraints", "Authorized prior research, data extracts, instrument draft, recruitment or sampling plan, or findings set", "Named research owner, consent and privacy requirements, and interpretation standard" ], "connectedSystems": [ "Read-only research repository or analytics export", "Approved survey, interview, or study-design documentation" ], "steps": [ "State the decision question, target population, unit of analysis, evidence available, and gaps; distinguish a sample frame from the population it may or may not represent.", "For a planned study, produce a brief that names method options, recruitment and consent questions, instrument checks, bias risks, sample limitations, and the claims each design cannot support.", "For supplied findings, build a findings ledger that separates observed results, estimates, qualitative reports, missing data, limitations, and alternative explanations.", "Stop before contacting participants, collecting data, obtaining consent, changing an instrument, publishing findings, or using a result to make an external claim or market decision." ], "expectedArtifact": "Study brief or findings-review packet with population, method, evidence ledger, limitations, and unresolved decisions", "starterPrompt": "Using only the approved research objective, population definition, constraints, and evidence I provide, prepare a study brief or findings-review packet. Separate observed findings, estimates, qualitative reports, assumptions, missingness, and decisions still open; state the target population, sample or recruitment limits, bias risks, and what claims the evidence cannot support. Do not recruit, contact participants, obtain consent, fabricate data, or turn a sample result into a market-wide or causal claim.", "humanReviewPoint": "The accountable research owner approves the question, population, method, recruitment and consent approach, interpretation, and any use of the findings.", "commonFailure": "Letting an attractive chart or a small, self-selected, stale, or poorly specified sample stand in for the market, or turning correlation, stated preference, or qualitative anecdotes into causal or commercial certainty." } ], "setupRecommendations": [ { "item": "Connect only approved research materials and de-identified or minimum-necessary exports through read-only sources; keep participant contact lists, recruitment tools, survey launch controls, raw identifiers, publishing surfaces, and CRM writes disconnected.", "rationale": "Research planning and analysis need traceable evidence, population definitions, and method documentation, while consent, participant contact, data collection, identifiable data, publication, and market action require accountable human authority.", "capabilityIds": [ "connected-apps-files", "approval-enterprise-controls" ] } ], "prompts": [ { "id": "task-963-starter", "title": "Build a study brief or findings review without overstating the evidence", "prompt": "Here are the approved decision question, target population, constraints, and research materials. Build a study brief or findings-review packet that labels observed results, estimates, qualitative reports, assumptions, missingness, and open decisions; identifies the population, sample or recruitment limits, bias risks, and what conclusions the evidence cannot support. Do not contact participants, collect data, obtain consent, fabricate responses, or state a market-wide or causal finding.", "expectedArtifact": "Study brief or findings-review packet with evidence ledger and limitations register", "humanReviewPoint": "The research owner approves method, recruitment, consent, interpretation, publication, and any decision informed by the findings." } ], "humanOwnedResponsibilities": [ "Question law: the accountable owner defines the decision, research question, target population, unit of analysis, success criterion, and permitted use before research begins", "Population law: a sampling frame, panel, respondent group, or existing dataset is not silently equated with the market or customer population it may only partially represent", "Consent law: recruitment, contact, incentive, consent, privacy notice, data minimization, retention, and access to identifiable responses remain human-governed", "Inference law: observed results, estimates, stated preferences, correlations, qualitative themes, and causal conclusions remain labeled as different evidence states with their limitations", "Use law: instrument changes, data collection, publication, external claims, segmentation, pricing, and market decisions remain authorized human actions" ], "risks": [ { "id": "task-963-scaffold-risk", "level": "medium", "description": "A well-written study plan or findings summary can obscure who was studied, how evidence was obtained, what is missing, and whether the result is descriptive, estimated, or causal—then promote a narrow signal into a market claim or decision.", "mitigation": "Require a question-and-population statement, a source and method ledger, explicit sample, recruitment, response, and missing-data limits, separate evidence states and alternative explanations, research-owner review of consent and interpretation, and approval before collection, publication, or business action." } ], "sources": [ { "id": "occupation-marketing-managers", "title": "Marketing Managers occupational render model", "url": "https://singulariki.com/roles/marketing-managers", "publisher": "gold.onet_role_starter_surface", "lastReviewedAt": "2026-06-03" }, { "id": "openai-chatgpt-work", "title": "ChatGPT Work and Codex", "url": "https://help.openai.com/en/articles/20001275-chatgpt-work-and-codex", "publisher": "OpenAI", "lastReviewedAt": "2026-07-11" }, { "id": "openai-work-deliverables", "title": "Creating and editing documents, spreadsheets, and presentations with ChatGPT Work", "url": "https://help.openai.com/en/articles/20001278-creating-and-editing-documents-spreadsheets-and-presentations-with-chatgpt-work", "publisher": "OpenAI", "lastReviewedAt": "2026-07-11" }, { "id": "openai-work-cloud-browser", "title": "Using cloud browser in ChatGPT", "url": "https://help.openai.com/en/articles/20001280-using-cloud-browser-in-chatgpt", "publisher": "OpenAI", "lastReviewedAt": "2026-07-11" }, { "id": "openai-work-desktop-browser", "title": "Using the built-in browser in the ChatGPT desktop app", "url": "https://help.openai.com/en/articles/20001277-using-the-built-in-browser-in-the-chatgpt-desktop-app", "publisher": "OpenAI", "lastReviewedAt": "2026-07-11" }, { "id": "openai-chatgpt-skills", "title": "Skills in ChatGPT", "url": "https://help.openai.com/en/articles/20001066", "publisher": "OpenAI", "lastReviewedAt": "2026-07-11" }, { "id": "openai-chatgpt-scheduled-tasks", "title": "Scheduled Tasks in ChatGPT", "url": "https://help.openai.com/en/articles/10291617-tasks-in-chatgpt", "publisher": "OpenAI", "lastReviewedAt": "2026-07-11" }, { "id": "openai-workspace-agents", "title": "ChatGPT Workspace Agents for Enterprise and Business", "url": "https://help.openai.com/en/articles/20001143", "publisher": "OpenAI", "lastReviewedAt": "2026-07-11" } ], "freshness": { "platformVersion": "2026-07-09-launch", "platformReviewedAt": "2026-07-11", "occupationalDataVersion": "O*NET 30.3", "occupationalDataGeneratedAt": "2026-06-03T05:05:52.989984+00:00" }, "quality": { "uniqueOccupationalOrTaskEvidence": false, "validPlatformSpecificWorkflow": false, "clearOutputArtifact": false, "realCapabilityMatch": true, "meaningfulHumanReviewSection": false, "sourcesAndFreshness": false, "distinctInternalRelationships": false, "noUnresolvedFactualOrProductVersionFailure": false, "indexable": false } }