Use ChatGPT Work to turn the approved campaign brief, audience definition, claims evidence, channel constraints, milestones, and existing assets you supply into a review-ready content calendar: make every proposed item traceable to an objective, owner, dependency, claim source, and approval state. It can organize the plan, reveal collisions, and draft editorial options; it cannot set strategy, approve a claim, choose a channel, make a commitment, publish content, or speak for the brand. The calendar is a controlled planning surface—marketing owns the message and release.
