{
  "platformId": "chatgpt-work",
  "workflowSlug": "customer-research-to-campaign-brief",
  "directAnswer": "This workflow turns approved customer research into a campaign brief while keeping everything that makes it YOUR campaign in your hands. The agent inventories the evidence and flags the gaps, drafts audience, message, channel, and measurement options with citations, and labels every statement as sourced, assumed, or a decision waiting for you. Strategy, claims, spend, brand, and the moment anything publishes stay with the marketing owner. The reliable failure mode this design guards against: weak research quietly hardening into established fact somewhere between the inventory and the brief.",
  "topUseCases": [
    {
      "interventionId": "task-20709:research-to-campaign-plan:approval-required",
      "taskId": "task-20709",
      "task": "Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.",
      "workflowId": "research-to-campaign-plan",
      "authorityMode": "approval-required",
      "centralityScreen": {
        "value": 0.0789217344,
        "importance": {
          "value": 0.81,
          "sourceField": "role-tasks-kv:task-20709.importance"
        },
        "occupationalRelevance": {
          "value": 0.9822,
          "sourceField": "role-tasks-kv:task-20709.relevance / 100"
        },
        "frequency": {
          "kind": "modal-response-share",
          "modalResponseSharePct": 9.92,
          "collectionDate": "2026-06-03",
          "sourceField": "role-tasks-kv:task-20709.modalResponseSharePct"
        }
      },
      "agentFit": {
        "value": 0.9025,
        "sourceField": "rule:digital-feasibility-and-capability-fit-single-count.v2"
      },
      "distribution": {
        "value": 0.9,
        "sourceField": "roles-kv:aiPlaybook.delegatedTasks[task-20709].observed-distribution"
      },
      "evidenceConfidence": "weak",
      "withinGateScore": 0.06410417876640001,
      "gate": {
        "status": "approval-required",
        "reason": "A person must approve the verifiable handoff before action."
      },
      "capabilityIds": [
        "connected-apps-files",
        "deliverable-generation",
        "long-running-projects"
      ],
      "expectedArtifact": "Campaign plan with channels, owners, milestones, and review gates",
      "humanReviewPoint": "Approve strategy, claims, budget, brand choices, and any external release.",
      "riskLevel": "high"
    },
    {
      "interventionId": "task-951:research-to-campaign-plan:recommend",
      "taskId": "task-951",
      "task": "Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.",
      "workflowId": "research-to-campaign-plan",
      "authorityMode": "recommend",
      "centralityScreen": {
        "value": 0.050534022,
        "importance": {
          "value": 0.825,
          "sourceField": "role-tasks-kv:task-951.importance"
        },
        "occupationalRelevance": {
          "value": 0.9832,
          "sourceField": "role-tasks-kv:task-951.relevance / 100"
        },
        "frequency": {
          "kind": "modal-response-share",
          "modalResponseSharePct": 6.23,
          "collectionDate": "2026-06-03",
          "sourceField": "role-tasks-kv:task-951.modalResponseSharePct"
        }
      },
      "agentFit": {
        "value": 0.9025,
        "sourceField": "rule:digital-feasibility-and-capability-fit-single-count.v2"
      },
      "distribution": {
        "value": 0.9,
        "sourceField": "roles-kv:aiPlaybook.delegatedTasks[task-951].observed-distribution"
      },
      "evidenceConfidence": "weak",
      "withinGateScore": 0.0410462593695,
      "gate": {
        "status": "limited",
        "reason": "Authority remains below an approval-required intervention."
      },
      "capabilityIds": [
        "connected-apps-files",
        "browser-research-actions",
        "deliverable-generation"
      ],
      "expectedArtifact": "Evidence-linked marketing strategy options memo",
      "humanReviewPoint": "Validate market evidence and make the strategy decision.",
      "riskLevel": "high"
    }
  ],
  "workflows": [
    {
      "id": "research-to-campaign-plan",
      "goal": "Turn approved customer and market research into a review-ready campaign plan.",
      "inputs": [
        "Approved research",
        "Business objectives",
        "Brand rules",
        "Budget constraints"
      ],
      "connectedSystems": [
        "Document repository",
        "Analytics source",
        "Project tracker"
      ],
      "steps": [
        "Inventory the supplied evidence and flag gaps.",
        "Draft audience, message, channel, milestone, and measurement options.",
        "Create a campaign plan with citations and explicit assumptions.",
        "Route the plan to the marketing owner for approval."
      ],
      "expectedArtifact": "Cited campaign plan and launch tracker",
      "starterPrompt": "Using only the approved research and constraints I provide, draft a campaign plan with cited evidence, assumptions, owners, milestones, measures, and explicit decisions for my review.",
      "humanReviewPoint": "A marketing owner approves the strategy, claims, spend, and publication.",
      "commonFailure": "Treating weak research or inferred audience claims as established facts."
    }
  ],
  "setupRecommendations": [
    {
      "item": "Connect only the approved research, brand rules, analytics, and planning sources; leave publishing and ad platforms disconnected.",
      "rationale": "The brief is only as honest as its evidence set, and the boundary between drafting a campaign and running one should be structural.",
      "capabilityIds": [
        "connected-apps-files",
        "approval-enterprise-controls"
      ]
    }
  ],
  "prompts": [
    {
      "id": "campaign-brief-review",
      "title": "Review the brief before it goes anywhere",
      "prompt": "Run a review pass on this campaign brief: separate what is research-sourced, what is assumed, and what is a decision still waiting for me. Flag any claim whose research support is thin, and list the decisions in the order I need to make them.",
      "expectedArtifact": "Brief review packet: sourced vs assumed vs decisions, with thin-support flags",
      "humanReviewPoint": "The marketing owner decides strategy, claims, spend, and release; the packet just makes the decisions visible."
    }
  ],
  "humanOwnedResponsibilities": [
    "Strategy and positioning: the brief presents options, the direction is the owner's",
    "Claims and brand: nothing carrying the company's name or a market claim ships without the owner's read",
    "Budget, spend, and publication: the campaign becomes real only on human decisions"
  ],
  "risks": [
    {
      "id": "unsupported-market-claim",
      "level": "high",
      "description": "The draft may overstate market evidence or present assumptions as facts.",
      "mitigation": "Require citations, assumption labels, and owner approval before reuse."
    }
  ],
  "sources": [
    {
      "id": "occupation-marketing-managers",
      "title": "Marketing Managers occupational render model",
      "url": "https://singulariki.com/roles/marketing-managers",
      "publisher": "gold.onet_role_starter_surface",
      "lastReviewedAt": "2026-06-03"
    },
    {
      "id": "openai-chatgpt-work",
      "title": "ChatGPT Work and Codex",
      "url": "https://help.openai.com/en/articles/20001275-chatgpt-work-and-codex",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-work-deliverables",
      "title": "Creating and editing documents, spreadsheets, and presentations with ChatGPT Work",
      "url": "https://help.openai.com/en/articles/20001278-creating-and-editing-documents-spreadsheets-and-presentations-with-chatgpt-work",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-work-cloud-browser",
      "title": "Using cloud browser in ChatGPT",
      "url": "https://help.openai.com/en/articles/20001280-using-cloud-browser-in-chatgpt",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-work-desktop-browser",
      "title": "Using the built-in browser in the ChatGPT desktop app",
      "url": "https://help.openai.com/en/articles/20001277-using-the-built-in-browser-in-the-chatgpt-desktop-app",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-chatgpt-skills",
      "title": "Skills in ChatGPT",
      "url": "https://help.openai.com/en/articles/20001066",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-chatgpt-scheduled-tasks",
      "title": "Scheduled Tasks in ChatGPT",
      "url": "https://help.openai.com/en/articles/10291617-tasks-in-chatgpt",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    },
    {
      "id": "openai-workspace-agents",
      "title": "ChatGPT Workspace Agents for Enterprise and Business",
      "url": "https://help.openai.com/en/articles/20001143",
      "publisher": "OpenAI",
      "lastReviewedAt": "2026-07-11"
    }
  ],
  "freshness": {
    "platformVersion": "2026-07-09-launch",
    "platformReviewedAt": "2026-07-11",
    "occupationalDataVersion": "O*NET 30.3",
    "occupationalDataGeneratedAt": "2026-06-03T05:05:52.989984+00:00"
  },
  "quality": {
    "uniqueOccupationalOrTaskEvidence": false,
    "validPlatformSpecificWorkflow": true,
    "clearOutputArtifact": true,
    "realCapabilityMatch": true,
    "meaningfulHumanReviewSection": true,
    "sourcesAndFreshness": false,
    "distinctInternalRelationships": true,
    "noUnresolvedFactualOrProductVersionFailure": false,
    "indexable": false
  }
}