This workflow turns approved customer research into a campaign brief while keeping everything that makes it YOUR campaign in your hands. The agent inventories the evidence and flags the gaps, drafts audience, message, channel, and measurement options with citations, and labels every statement as sourced, assumed, or a decision waiting for you. Strategy, claims, spend, brand, and the moment anything publishes stay with the marketing owner. The reliable failure mode this design guards against: weak research quietly hardening into established fact somewhere between the inventory and the brief.
