# Advertising and Promotions Managers

> Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

- **SOC code:** 11-2011.00
- **Canonical URL:** https://singulariki.com/roles/role-11-2011-00
- **Also known as:** Advertising Manager (Ad Manager), Communications Manager, Promotions Director, Promotions Manager, Account Executive, Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director
- **Frame:** "AI exposure" means task overlap (how codifiable the work is), not jobs lost or a forecast. Every figure below is traced to a named public dataset.

## What this work is

**Core tasks** (O*NET):
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Prepare and negotiate advertising and sales contracts.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Plan and execute advertising policies and strategies for organizations.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Train and direct workers engaged in developing and producing advertisements.

## Skills, tools, capabilities

**Knowledge, skills & abilities** (O*NET, highest importance first):
- Sales and Marketing _(knowledge)_
- English Language _(knowledge)_
- Communications and Media _(knowledge)_
- Oral Expression _(ability)_
- Customer and Personal Service _(knowledge)_
- Active Listening _(essential_skill)_
- Administration and Management _(knowledge)_
- Speaking _(essential_skill)_
- Critical Thinking _(essential_skill)_
- Social Perceptiveness _(transferable_skill)_
- Oral Comprehension _(ability)_
- Written Comprehension _(ability)_

**Skills in demand:**
- English Language _(Common Skill)_
- Active Listening _(Common Skill)_
- Social Perceptiveness _(Common Skill)_
- Critical Thinking _(Common Skill)_
- Speech Recognition _(Specialized Skill)_
- Deductive Reasoning _(Common Skill)_
- Writing _(Common Skill)_
- Reading Comprehension _(Common Skill)_
- Time Management _(Common Skill)_
- Microsoft PowerPoint _(Common Skill)_
- Microsoft Excel _(Common Skill)_
- Inductive Reasoning _(Common Skill)_

**Tools & technology:**
- Microsoft Excel _(hot technology, in demand)_
- Microsoft Office software _(hot technology, in demand)_
- Microsoft PowerPoint _(hot technology, in demand)_
- Adobe Acrobat _(hot technology)_
- Adobe After Effects _(hot technology)_
- Adobe Creative Cloud software _(hot technology)_
- Adobe Illustrator _(hot technology)_
- Adobe InDesign _(hot technology)_
- Adobe Photoshop _(hot technology)_
- Extensible markup language XML _(hot technology)_
- Facebook _(hot technology)_
- Google Analytics _(hot technology)_

## AI exposure & outlook

- **AI task-overlap index:** 81st percentile (High) across all occupations — composite of current-era exposure studies (ai-exposure-index-v1).
- **Overall AI exposure (Felten et al.):** 86th percentile (High) — source: felten_aioe.
- **LLM task exposure, γ (OpenAI / Eloundou):** 86th percentile (High) — source: eloundou_gamma.
- **AI assistant applicability (Microsoft):** 64th percentile (Moderate) — source: microsoft_applicability.
- **Frey–Osborne (2013, historical computerization estimate):** 21st percentile — kept separate from current-era studies.
- **Remote-capable (Dingel–Neiman):** yes — task structure, not who actually works remote.
- **Projected employment (BLS 2024–34):** -2.2% growth (Declining); 2.1k annual openings; 27k → 26.4k jobs.
- **Pay & employment (BLS OEWS, May 2024):** median $126,960; 21,100 employed.

## How people actually use AI here

Anthropic Economic Index — measured AI conversations mapped to this occupation's tasks:

- **Automation vs augmentation:** 35% automation, 62% augmentation (usage-weighted).
- **Autonomy median:** 4.0 (higher = AI acts more independently).
- **Dominant collaboration mode:** task iteration.

**Tasks most handed to AI here:**
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. _(27.7% of measured AI use; task iteration)_
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. _(7.7% of measured AI use; directive)_
- Gather and organize information to plan advertising campaigns. _(1.8% of measured AI use; directive)_
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. _(1.2% of measured AI use; task iteration)_
- Represent company at trade association meetings to promote products. _(0.8% of measured AI use; directive)_
- Confer with clients to provide marketing or technical advice. _(0.7% of measured AI use; task iteration)_
- Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms. _(0.7% of measured AI use; directive)_
- Plan and execute advertising policies and strategies for organizations. _(0.6% of measured AI use; task iteration)_

**Example prompts (honest phrasings of the tasks above — starting points, not endorsed instructions):**
- Help me plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Help me monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Help me gather and organize information to plan advertising campaigns.
- Help me inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Help me represent company at trade association meetings to promote products.

## Sources

- **O*NET** (30.3) — U.S. Department of Labor / National Center for O*NET Development. https://www.onetcenter.org/database.html
- **BLS Occupational Employment and Wage Statistics (OEWS)** (May 2024) — U.S. Bureau of Labor Statistics. https://www.bls.gov/oes/
- **BLS Employment Projections** (2024–2034) — U.S. Bureau of Labor Statistics. https://www.bls.gov/emp/
- **Anthropic Economic Index** (v4 (2026-01-15) + v2 (2025-03-27)) — Anthropic. https://www.anthropic.com/economic-index
- **Microsoft “Working with AI”** (working-with-ai) — Microsoft Research. https://www.microsoft.com/en-us/research/
- **“GPTs are GPTs” (Eloundou et al.)** (arXiv 2303.10130) — OpenAI / academic. https://arxiv.org/abs/2303.10130
- **AI Occupational Exposure (AIOE)** (Felten, Raj & Seamans) — academic. https://github.com/AIOE-Data/AIOE
- **Frey & Osborne (2013)** (frey-osborne-automation) — academic. https://www.oxfordmartin.ox.ac.uk/publications/the-future-of-employment/
- **Dingel & Neiman (2020)** (dingel-neiman-workathome) — academic. https://github.com/jdingel/DingelNeiman-workathome

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_Generated from Singulariki's joined dataset; data snapshot 2026-06-02T21:00:32.945303+00:00. https://singulariki.com/roles/role-11-2011-00_