# Marketing Managers

> Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

- **SOC code:** 11-2021.00
- **Canonical URL:** https://singulariki.com/roles/role-11-2021-00
- **Also known as:** Brand Manager, Business Development Manager, Marketing Director, Marketing Manager, Account Supervisor, Business Development Director, Commercial Lines Manager, Market Development Executive
- **Frame:** "AI exposure" means task overlap (how codifiable the work is), not jobs lost or a forecast. Every figure below is traced to a named public dataset.

## What this work is

**Core tasks** (O*NET):
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

## Skills, tools, capabilities

**Knowledge, skills & abilities** (O*NET, highest importance first):
- Sales and Marketing _(knowledge)_
- English Language _(knowledge)_
- Administration and Management _(knowledge)_
- Oral Comprehension _(ability)_
- Written Comprehension _(ability)_
- Oral Expression _(ability)_
- Reading Comprehension _(essential_skill)_
- Active Listening _(essential_skill)_
- Speaking _(essential_skill)_
- Critical Thinking _(essential_skill)_
- Active Learning _(essential_skill)_
- Social Perceptiveness _(transferable_skill)_

**Skills in demand:**
- English Language _(Common Skill)_
- Social Perceptiveness _(Common Skill)_
- Reading Comprehension _(Common Skill)_
- Deductive Reasoning _(Common Skill)_
- Critical Thinking _(Common Skill)_
- Active Listening _(Common Skill)_
- Active Learning _(Common Skill)_
- Inductive Reasoning _(Common Skill)_
- Speech Recognition _(Specialized Skill)_
- Negotiation _(Common Skill)_
- Complex Problem Solving _(Common Skill)_
- Mathematics _(Common Skill)_

**Tools & technology:**
- Atlassian JIRA _(hot technology, in demand)_
- Microsoft Excel _(hot technology, in demand)_
- Microsoft Office software _(hot technology, in demand)_
- Microsoft PowerPoint _(hot technology, in demand)_
- Salesforce software _(hot technology, in demand)_
- Structured query language SQL _(hot technology, in demand)_
- Adobe Acrobat _(hot technology)_
- Adobe After Effects _(hot technology)_
- Adobe Creative Cloud software _(hot technology)_
- Adobe Illustrator _(hot technology)_
- Adobe InDesign _(hot technology)_
- Adobe Photoshop _(hot technology)_

## AI exposure & outlook

- **AI task-overlap index:** 81st percentile (High) across all occupations — composite of current-era exposure studies (ai-exposure-index-v1).
- **Overall AI exposure (Felten et al.):** 88th percentile (High) — source: felten_aioe.
- **LLM task exposure, γ (OpenAI / Eloundou):** 84th percentile (High) — source: eloundou_gamma.
- **AI assistant applicability (Microsoft):** 64th percentile (Moderate) — source: microsoft_applicability.
- **Frey–Osborne (2013, historical computerization estimate):** 9th percentile — kept separate from current-era studies.
- **Remote-capable (Dingel–Neiman):** yes — task structure, not who actually works remote.
- **Projected employment (BLS 2024–34):** 6.6% growth (About average); 34.3k annual openings; 407k → 433.7k jobs.
- **Pay & employment (BLS OEWS, May 2024):** median $161,030; 384,980 employed.

## How people actually use AI here

Anthropic Economic Index — measured AI conversations mapped to this occupation's tasks:

- **Automation vs augmentation:** 26% automation, 63% augmentation (usage-weighted).
- **Autonomy median:** 4.0 (higher = AI acts more independently).
- **Dominant collaboration mode:** task iteration.

**Tasks most handed to AI here:**
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. _(3.5% of measured AI use; task iteration)_
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. _(2.7% of measured AI use; task iteration)_
- Develop pricing strategies, balancing firm objectives and customer satisfaction. _(1.3% of measured AI use; task iteration)_
- Conduct economic or commercial surveys to identify potential markets for products or services. _(0.4% of measured AI use; directive)_
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. _(0.4% of measured AI use)_

**Example prompts (honest phrasings of the tasks above — starting points, not endorsed instructions):**
- Help me identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Help me formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Help me develop pricing strategies, balancing firm objectives and customer satisfaction.
- Help me conduct economic or commercial surveys to identify potential markets for products or services.
- Help me advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

## Sources

- **O*NET** (30.3) — U.S. Department of Labor / National Center for O*NET Development. https://www.onetcenter.org/database.html
- **BLS Occupational Employment and Wage Statistics (OEWS)** (May 2024) — U.S. Bureau of Labor Statistics. https://www.bls.gov/oes/
- **BLS Employment Projections** (2024–2034) — U.S. Bureau of Labor Statistics. https://www.bls.gov/emp/
- **Anthropic Economic Index** (v4 (2026-01-15) + v2 (2025-03-27)) — Anthropic. https://www.anthropic.com/economic-index
- **Microsoft “Working with AI”** (working-with-ai) — Microsoft Research. https://www.microsoft.com/en-us/research/
- **“GPTs are GPTs” (Eloundou et al.)** (arXiv 2303.10130) — OpenAI / academic. https://arxiv.org/abs/2303.10130
- **AI Occupational Exposure (AIOE)** (Felten, Raj & Seamans) — academic. https://github.com/AIOE-Data/AIOE
- **Frey & Osborne (2013)** (frey-osborne-automation) — academic. https://www.oxfordmartin.ox.ac.uk/publications/the-future-of-employment/
- **Dingel & Neiman (2020)** (dingel-neiman-workathome) — academic. https://github.com/jdingel/DingelNeiman-workathome

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_Generated from Singulariki's joined dataset; data snapshot 2026-06-02T21:00:32.945303+00:00. https://singulariki.com/roles/role-11-2021-00_