# Public Relations Managers

> Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

- **SOC code:** 11-2032.00
- **Canonical URL:** https://singulariki.com/roles/role-11-2032-00
- **Also known as:** Communications Director, Community Relations Director, Public Affairs Director, Public Relations Director (PR Director), Communications Manager, Development Director, Public Relations Manager (PR Manager), Business Development Director
- **Frame:** "AI exposure" means task overlap (how codifiable the work is), not jobs lost or a forecast. Every figure below is traced to a named public dataset.

## What this work is

**Core tasks** (O*NET):
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

## Skills, tools, capabilities

**Skills in demand:**
- Microsoft PowerPoint _(Common Skill)_
- Microsoft Excel _(Common Skill)_
- WordPress _(Specialized Skill)_
- TikTok _(Specialized Skill)_
- Microsoft Word _(Common Skill)_
- Microsoft SharePoint _(Specialized Skill)_
- Microsoft Project _(Specialized Skill)_
- Microsoft Outlook _(Common Skill)_
- Microsoft Access _(Specialized Skill)_
- Google Docs _(Specialized Skill)_
- Google Analytics _(Specialized Skill)_
- Facebook _(Specialized Skill)_

**Tools & technology:**
- Microsoft Excel _(hot technology, in demand)_
- Microsoft Office software _(hot technology, in demand)_
- Microsoft PowerPoint _(hot technology, in demand)_
- Salesforce software _(hot technology, in demand)_
- Adobe Acrobat _(hot technology)_
- Adobe After Effects _(hot technology)_
- Adobe Creative Cloud software _(hot technology)_
- Adobe Illustrator _(hot technology)_
- Adobe InDesign _(hot technology)_
- Adobe Photoshop _(hot technology)_
- Canva _(hot technology)_
- Facebook _(hot technology)_

## AI exposure & outlook

- **AI task-overlap index:** 83rd percentile (High) across all occupations — composite of current-era exposure studies (ai-exposure-index-v1).
- **LLM task exposure, γ (OpenAI / Eloundou):** 86th percentile (High) — source: eloundou_gamma.
- **AI assistant applicability (Microsoft):** 74th percentile (High) — source: microsoft_applicability.
- **Projected employment (BLS 2024–34):** 5.0% growth (About average); 6.6k annual openings; 83.2k → 87.3k jobs.
- **Pay & employment (BLS OEWS, May 2024):** median $138,520; 76,060 employed.

## Sources

- **O*NET** (30.3) — U.S. Department of Labor / National Center for O*NET Development. https://www.onetcenter.org/database.html
- **BLS Occupational Employment and Wage Statistics (OEWS)** (May 2024) — U.S. Bureau of Labor Statistics. https://www.bls.gov/oes/
- **BLS Employment Projections** (2024–2034) — U.S. Bureau of Labor Statistics. https://www.bls.gov/emp/
- **Anthropic Economic Index** (v4 (2026-01-15) + v2 (2025-03-27)) — Anthropic. https://www.anthropic.com/economic-index
- **Microsoft “Working with AI”** (working-with-ai) — Microsoft Research. https://www.microsoft.com/en-us/research/
- **“GPTs are GPTs” (Eloundou et al.)** (arXiv 2303.10130) — OpenAI / academic. https://arxiv.org/abs/2303.10130

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_Generated from Singulariki's joined dataset; data snapshot 2026-06-02T21:00:32.945303+00:00. https://singulariki.com/roles/role-11-2032-00_