# Market Research Analysts and Marketing Specialists

> Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

- **SOC code:** 13-1161.00
- **Canonical URL:** https://singulariki.com/roles/role-13-1161-00
- **Also known as:** Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Business Development Specialist, Communications Specialist, Demographic Analyst, Market Researcher
- **Frame:** "AI exposure" means task overlap (how codifiable the work is), not jobs lost or a forecast. Every figure below is traced to a named public dataset.

## What this work is

**Core tasks** (O*NET):
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Seek and provide information to help companies determine their position in the marketplace.
- Forecast and track marketing and sales trends, analyzing collected data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Direct trained survey interviewers.

## Skills, tools, capabilities

**Knowledge, skills & abilities** (O*NET, highest importance first):
- English Language _(knowledge)_
- Customer and Personal Service _(knowledge)_
- Inductive Reasoning _(ability)_
- Sales and Marketing _(knowledge)_
- Mathematics _(knowledge)_
- Reading Comprehension _(essential_skill)_
- Writing _(essential_skill)_
- Critical Thinking _(essential_skill)_
- Oral Comprehension _(ability)_
- Written Comprehension _(ability)_
- Oral Expression _(ability)_
- Written Expression _(ability)_

**Skills in demand:**
- English Language _(Common Skill)_
- Inductive Reasoning _(Common Skill)_
- Mathematics _(Common Skill)_
- Writing _(Common Skill)_
- Reading Comprehension _(Common Skill)_
- Deductive Reasoning _(Common Skill)_
- Critical Thinking _(Common Skill)_
- Information Ordering _(Specialized Skill)_
- Complex Problem Solving _(Common Skill)_
- Active Listening _(Common Skill)_
- TikTok _(Specialized Skill)_
- Microsoft PowerPoint _(Common Skill)_

**Tools & technology:**
- Adobe Creative Cloud software _(hot technology, in demand)_
- Canva _(hot technology, in demand)_
- Google Analytics _(hot technology, in demand)_
- Microsoft Excel _(hot technology, in demand)_
- Microsoft Office software _(hot technology, in demand)_
- Microsoft Outlook _(hot technology, in demand)_
- Microsoft PowerPoint _(hot technology, in demand)_
- Salesforce software _(hot technology, in demand)_
- TikTok _(hot technology, in demand)_
- Adobe Acrobat _(hot technology)_
- Adobe After Effects _(hot technology)_
- Adobe Illustrator _(hot technology)_

## AI exposure & outlook

- **AI task-overlap index:** 99th percentile (High) across all occupations — composite of current-era exposure studies (ai-exposure-index-v1).
- **Overall AI exposure (Felten et al.):** 97th percentile (High) — source: felten_aioe.
- **LLM task exposure, γ (OpenAI / Eloundou):** 95th percentile (High) — source: eloundou_gamma.
- **AI assistant applicability (Microsoft):** 97th percentile (High) — source: microsoft_applicability.
- **Frey–Osborne (2013, historical computerization estimate):** 52nd percentile — kept separate from current-era studies.
- **Remote-capable (Dingel–Neiman):** yes — task structure, not who actually works remote.
- **Projected employment (BLS 2024–34):** 6.7% growth (About average); 87.2k annual openings; 941.7k → 1,004.7k jobs.
- **Pay & employment (BLS OEWS, May 2024):** median $76,950; 861,140 employed.

## How people actually use AI here

Anthropic Economic Index — measured AI conversations mapped to this occupation's tasks:

- **Automation vs augmentation:** 48% automation, 47% augmentation (usage-weighted).
- **Autonomy median:** 4.0 (higher = AI acts more independently).
- **Dominant collaboration mode:** directive.

**Tasks most handed to AI here:**
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. _(7.0% of measured AI use; directive)_
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. _(3.8% of measured AI use; directive)_
- Measure the effectiveness of marketing, advertising, and communications programs and strategies. _(3.4% of measured AI use; directive)_
- Seek and provide information to help companies determine their position in the marketplace. _(3.1% of measured AI use; directive)_
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text. _(2.1% of measured AI use; directive)_
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. _(1.1% of measured AI use; directive)_
- Forecast and track marketing and sales trends, analyzing collected data. _(0.8% of measured AI use; directive)_
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. _(0.4% of measured AI use; task iteration)_

**Example prompts (honest phrasings of the tasks above — starting points, not endorsed instructions):**
- Help me collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Help me gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Help me measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Help me seek and provide information to help companies determine their position in the marketplace.
- Help me prepare reports of findings, illustrating data graphically and translating complex findings into written text.

## Sources

- **O*NET** (30.3) — U.S. Department of Labor / National Center for O*NET Development. https://www.onetcenter.org/database.html
- **BLS Occupational Employment and Wage Statistics (OEWS)** (May 2024) — U.S. Bureau of Labor Statistics. https://www.bls.gov/oes/
- **BLS Employment Projections** (2024–2034) — U.S. Bureau of Labor Statistics. https://www.bls.gov/emp/
- **Anthropic Economic Index** (v4 (2026-01-15) + v2 (2025-03-27)) — Anthropic. https://www.anthropic.com/economic-index
- **Microsoft “Working with AI”** (working-with-ai) — Microsoft Research. https://www.microsoft.com/en-us/research/
- **“GPTs are GPTs” (Eloundou et al.)** (arXiv 2303.10130) — OpenAI / academic. https://arxiv.org/abs/2303.10130
- **AI Occupational Exposure (AIOE)** (Felten, Raj & Seamans) — academic. https://github.com/AIOE-Data/AIOE
- **Frey & Osborne (2013)** (frey-osborne-automation) — academic. https://www.oxfordmartin.ox.ac.uk/publications/the-future-of-employment/
- **Dingel & Neiman (2020)** (dingel-neiman-workathome) — academic. https://github.com/jdingel/DingelNeiman-workathome

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_Generated from Singulariki's joined dataset; data snapshot 2026-06-02T21:00:32.945303+00:00. https://singulariki.com/roles/role-13-1161-00_