# Public Relations Specialists

> Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

- **SOC code:** 27-3031.00
- **Canonical URL:** https://singulariki.com/roles/role-27-3031-00
- **Also known as:** Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist), Community Relations Coordinator, Corporate Communications Specialist, Information and Communications Specialist, Media Relations Specialist
- **Frame:** "AI exposure" means task overlap (how codifiable the work is), not jobs lost or a forecast. Every figure below is traced to a named public dataset.

## What this work is

**Core tasks** (O*NET):
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Coach client representatives in effective communication with the public or with employees.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.

## Skills, tools, capabilities

**Knowledge, skills & abilities** (O*NET, highest importance first):
- Communications and Media _(knowledge)_
- English Language _(knowledge)_
- Oral Comprehension _(ability)_
- Active Listening _(essential_skill)_
- Speaking _(essential_skill)_
- Oral Expression _(ability)_
- Reading Comprehension _(essential_skill)_
- Writing _(essential_skill)_
- Social Perceptiveness _(transferable_skill)_
- Written Expression _(ability)_
- Speech Recognition _(ability)_
- Speech Clarity _(ability)_

**Skills in demand:**
- English Language _(Common Skill)_
- Active Listening _(Common Skill)_
- Writing _(Common Skill)_
- Speech Recognition _(Specialized Skill)_
- Social Perceptiveness _(Common Skill)_
- Reading Comprehension _(Common Skill)_
- Time Management _(Common Skill)_
- Deductive Reasoning _(Common Skill)_
- Critical Thinking _(Common Skill)_
- Inductive Reasoning _(Common Skill)_
- WordPress _(Specialized Skill)_
- Microsoft SharePoint _(Specialized Skill)_

**Tools & technology:**
- Adobe Creative Cloud software _(hot technology, in demand)_
- Adobe InDesign _(hot technology, in demand)_
- Adobe Photoshop _(hot technology, in demand)_
- Canva _(hot technology, in demand)_
- Microsoft Excel _(hot technology, in demand)_
- Microsoft Office software _(hot technology, in demand)_
- Microsoft Outlook _(hot technology, in demand)_
- Microsoft PowerPoint _(hot technology, in demand)_
- Microsoft SharePoint _(hot technology, in demand)_
- WordPress _(hot technology, in demand)_
- Adobe Acrobat _(hot technology)_
- Adobe After Effects _(hot technology)_

## AI exposure & outlook

- **AI task-overlap index:** 94th percentile (High) across all occupations — composite of current-era exposure studies (ai-exposure-index-v1).
- **Overall AI exposure (Felten et al.):** 86th percentile (High) — source: felten_aioe.
- **LLM task exposure, γ (OpenAI / Eloundou):** 84th percentile (High) — source: eloundou_gamma.
- **AI assistant applicability (Microsoft):** 98th percentile (High) — source: microsoft_applicability.
- **Frey–Osborne (2013, historical computerization estimate):** 33rd percentile — kept separate from current-era studies.
- **Remote-capable (Dingel–Neiman):** yes — task structure, not who actually works remote.
- **Projected employment (BLS 2024–34):** 4.8% growth (About average); 27.6k annual openings; 315.9k → 331k jobs.
- **Pay & employment (BLS OEWS, May 2024):** median $69,780; 280,590 employed.

## How people actually use AI here

Anthropic Economic Index — measured AI conversations mapped to this occupation's tasks:

- **Automation vs augmentation:** 30% automation, 66% augmentation (usage-weighted).
- **Autonomy median:** 4.0 (higher = AI acts more independently).
- **Dominant collaboration mode:** task iteration.

**Tasks most handed to AI here:**
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. _(21.5% of measured AI use; task iteration)_
- Write press releases or other media communications to promote clients. _(6.7% of measured AI use; task iteration)_
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. _(2.8% of measured AI use; task iteration)_
- Coach client representatives in effective communication with the public or with employees. _(1.8% of measured AI use; task iteration)_
- Update and maintain content posted on the Web. _(1.0% of measured AI use; directive)_
- Respond to requests for information from the media or designate an appropriate spokesperson or information source. _(0.7% of measured AI use; directive)_
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. _(0.5% of measured AI use; directive)_
- Prepare or deliver speeches to further public relations objectives. _(0.5% of measured AI use; task iteration)_

**Example prompts (honest phrasings of the tasks above — starting points, not endorsed instructions):**
- Help me prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Help me write press releases or other media communications to promote clients.
- Help me study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Help me coach client representatives in effective communication with the public or with employees.
- Help me update and maintain content posted on the Web.

## Sources

- **O*NET** (30.3) — U.S. Department of Labor / National Center for O*NET Development. https://www.onetcenter.org/database.html
- **BLS Occupational Employment and Wage Statistics (OEWS)** (May 2024) — U.S. Bureau of Labor Statistics. https://www.bls.gov/oes/
- **BLS Employment Projections** (2024–2034) — U.S. Bureau of Labor Statistics. https://www.bls.gov/emp/
- **Anthropic Economic Index** (v4 (2026-01-15) + v2 (2025-03-27)) — Anthropic. https://www.anthropic.com/economic-index
- **Microsoft “Working with AI”** (working-with-ai) — Microsoft Research. https://www.microsoft.com/en-us/research/
- **“GPTs are GPTs” (Eloundou et al.)** (arXiv 2303.10130) — OpenAI / academic. https://arxiv.org/abs/2303.10130
- **AI Occupational Exposure (AIOE)** (Felten, Raj & Seamans) — academic. https://github.com/AIOE-Data/AIOE
- **Frey & Osborne (2013)** (frey-osborne-automation) — academic. https://www.oxfordmartin.ox.ac.uk/publications/the-future-of-employment/
- **Dingel & Neiman (2020)** (dingel-neiman-workathome) — academic. https://github.com/jdingel/DingelNeiman-workathome

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_Generated from Singulariki's joined dataset; data snapshot 2026-06-02T21:00:32.945303+00:00. https://singulariki.com/roles/role-27-3031-00_