# Writers and Authors

> Originate and prepare written material, such as scripts, stories, advertisements, and other material.

- **SOC code:** 27-3043.00
- **Canonical URL:** https://singulariki.com/roles/role-27-3043-00
- **Also known as:** Advertisement Agency Copywriter (Ad Agency Copywriter), Advertising Copywriter, Copywriter, Freelance Copywriter, Advertising Associate, Advertising Writer, Communications Specialist, Promotion Writer
- **Frame:** "AI exposure" means task overlap (how codifiable the work is), not jobs lost or a forecast. Every figure below is traced to a named public dataset.

## What this work is

**Core tasks** (O*NET):
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Vary language and tone of messages based on product and medium.
- Present drafts and ideas to clients.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Collaborate with other writers on specific projects.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.

## Skills, tools, capabilities

**Knowledge, skills & abilities** (O*NET, highest importance first):
- Writing _(essential_skill)_
- Written Expression _(ability)_
- Sales and Marketing _(knowledge)_
- Communications and Media _(knowledge)_
- Reading Comprehension _(essential_skill)_
- Written Comprehension _(ability)_
- Customer and Personal Service _(knowledge)_
- Oral Comprehension _(ability)_
- Oral Expression _(ability)_
- Active Listening _(essential_skill)_
- Speaking _(essential_skill)_
- Fluency of Ideas _(ability)_

**Skills in demand:**
- Writing _(Common Skill)_
- Reading Comprehension _(Common Skill)_
- Active Listening _(Common Skill)_
- Time Management _(Common Skill)_
- Speech Recognition _(Specialized Skill)_
- Critical Thinking _(Common Skill)_
- TikTok _(Specialized Skill)_
- Microsoft Word _(Common Skill)_
- Microsoft PowerPoint _(Common Skill)_
- Microsoft Excel _(Common Skill)_
- Adobe Photoshop _(Specialized Skill)_
- Social Perceptiveness _(Common Skill)_

**Tools & technology:**
- Adobe Creative Cloud software _(hot technology, in demand)_
- Adobe Photoshop _(hot technology, in demand)_
- Canva _(hot technology, in demand)_
- Microsoft Excel _(hot technology, in demand)_
- Microsoft Office software _(hot technology, in demand)_
- Microsoft PowerPoint _(hot technology, in demand)_
- Microsoft Word _(hot technology, in demand)_
- TikTok _(hot technology, in demand)_
- Adobe Acrobat _(hot technology)_
- Adobe After Effects _(hot technology)_
- Adobe Illustrator _(hot technology)_
- Adobe InDesign _(hot technology)_

## AI exposure & outlook

- **AI task-overlap index:** 94th percentile (High) across all occupations — composite of current-era exposure studies (ai-exposure-index-v1).
- **Overall AI exposure (Felten et al.):** 73rd percentile (High) — source: felten_aioe.
- **LLM task exposure, γ (OpenAI / Eloundou):** 95th percentile (High) — source: eloundou_gamma.
- **AI assistant applicability (Microsoft):** 100th percentile (High) — source: microsoft_applicability.
- **Frey–Osborne (2013, historical computerization estimate):** 21st percentile — kept separate from current-era studies.
- **Remote-capable (Dingel–Neiman):** yes — task structure, not who actually works remote.
- **Projected employment (BLS 2024–34):** 3.6% growth (About average); 13.4k annual openings; 135.4k → 140.3k jobs.
- **Pay & employment (BLS OEWS, May 2024):** median $72,270; 47,800 employed.

## Sources

- **O*NET** (30.3) — U.S. Department of Labor / National Center for O*NET Development. https://www.onetcenter.org/database.html
- **BLS Occupational Employment and Wage Statistics (OEWS)** (May 2024) — U.S. Bureau of Labor Statistics. https://www.bls.gov/oes/
- **BLS Employment Projections** (2024–2034) — U.S. Bureau of Labor Statistics. https://www.bls.gov/emp/
- **Anthropic Economic Index** (v4 (2026-01-15) + v2 (2025-03-27)) — Anthropic. https://www.anthropic.com/economic-index
- **Microsoft “Working with AI”** (working-with-ai) — Microsoft Research. https://www.microsoft.com/en-us/research/
- **“GPTs are GPTs” (Eloundou et al.)** (arXiv 2303.10130) — OpenAI / academic. https://arxiv.org/abs/2303.10130
- **AI Occupational Exposure (AIOE)** (Felten, Raj & Seamans) — academic. https://github.com/AIOE-Data/AIOE
- **Frey & Osborne (2013)** (frey-osborne-automation) — academic. https://www.oxfordmartin.ox.ac.uk/publications/the-future-of-employment/
- **Dingel & Neiman (2020)** (dingel-neiman-workathome) — academic. https://github.com/jdingel/DingelNeiman-workathome

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_Generated from Singulariki's joined dataset; data snapshot 2026-06-02T21:00:32.945303+00:00. https://singulariki.com/roles/role-27-3043-00_