# Advertising Sales Agents

> Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

- **SOC code:** 41-3011.00
- **Canonical URL:** https://singulariki.com/roles/role-41-3011-00
- **Also known as:** Advertising Account Representative, Advertising Representative, Advertising Sales Representative (Ad Sales Representative), Sales Representative, Advertising Consultant, Account Planner, Account Specialist, Advertising Agent
- **Frame:** "AI exposure" means task overlap (how codifiable the work is), not jobs lost or a forecast. Every figure below is traced to a named public dataset.

## What this work is

**Core tasks** (O*NET):
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Process all correspondence and paperwork related to accounts.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Draw up contracts for advertising work, and collect payments due.
- Deliver advertising or illustration proofs to customers for approval.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
- Inform customers of available options for advertisement artwork, and provide samples.

## Skills, tools, capabilities

**Knowledge, skills & abilities** (O*NET, highest importance first):
- Sales and Marketing _(knowledge)_
- Customer and Personal Service _(knowledge)_
- Speaking _(essential_skill)_
- Oral Expression _(ability)_
- Speech Clarity _(ability)_
- Persuasion _(transferable_skill)_
- Oral Comprehension _(ability)_
- Speech Recognition _(ability)_
- English Language _(knowledge)_
- Social Perceptiveness _(transferable_skill)_
- Service Orientation _(transferable_skill)_
- Written Comprehension _(ability)_

**Skills in demand:**
- Speech Recognition _(Specialized Skill)_
- English Language _(Common Skill)_
- Social Perceptiveness _(Common Skill)_
- Negotiation _(Common Skill)_
- Active Listening _(Common Skill)_
- Mathematics _(Common Skill)_
- Microsoft Word _(Common Skill)_
- Microsoft PowerPoint _(Common Skill)_
- Microsoft Outlook _(Common Skill)_
- Microsoft Excel _(Common Skill)_
- Adobe Photoshop _(Specialized Skill)_
- Adobe InDesign _(Specialized Skill)_

**Tools & technology:**
- Adobe Creative Cloud software _(hot technology, in demand)_
- Adobe InDesign _(hot technology, in demand)_
- Adobe Photoshop _(hot technology, in demand)_
- Canva _(hot technology, in demand)_
- Microsoft Excel _(hot technology, in demand)_
- Microsoft Office software _(hot technology, in demand)_
- Microsoft Outlook _(hot technology, in demand)_
- Microsoft PowerPoint _(hot technology, in demand)_
- Microsoft Word _(hot technology, in demand)_
- Salesforce software _(hot technology, in demand)_
- Adobe Illustrator _(hot technology)_
- Facebook _(hot technology)_

## AI exposure & outlook

- **AI task-overlap index:** 91st percentile (High) across all occupations — composite of current-era exposure studies (ai-exposure-index-v1).
- **Overall AI exposure (Felten et al.):** 81st percentile (High) — source: felten_aioe.
- **LLM task exposure, γ (OpenAI / Eloundou):** 78th percentile (High) — source: eloundou_gamma.
- **AI assistant applicability (Microsoft):** 97th percentile (High) — source: microsoft_applicability.
- **Frey–Osborne (2013, historical computerization estimate):** 48th percentile — kept separate from current-era studies.
- **Remote-capable (Dingel–Neiman):** no — task structure, not who actually works remote.
- **Projected employment (BLS 2024–34):** -6.4% growth (Declining); 9.3k annual openings; 103.7k → 97.1k jobs.
- **Pay & employment (BLS OEWS, May 2024):** median $61,460; 97,470 employed.

## How people actually use AI here

Anthropic Economic Index — measured AI conversations mapped to this occupation's tasks:

- **Automation vs augmentation:** 31% automation, 58% augmentation (usage-weighted).
- **Autonomy median:** 3.5 (higher = AI acts more independently).
- **Dominant collaboration mode:** task iteration.

**Tasks most handed to AI here:**
- Write sales outlines for use by staff. _(1.6% of measured AI use; task iteration)_
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. _(0.6% of measured AI use; directive)_
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. _(0.5% of measured AI use; learning)_
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. _(0.4% of measured AI use; task iteration)_
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. _(0.4% of measured AI use; task iteration)_

**Example prompts (honest phrasings of the tasks above — starting points, not endorsed instructions):**
- Help me write sales outlines for use by staff.
- Help me obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Help me explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Help me prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Help me prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.

## Sources

- **O*NET** (30.3) — U.S. Department of Labor / National Center for O*NET Development. https://www.onetcenter.org/database.html
- **BLS Occupational Employment and Wage Statistics (OEWS)** (May 2024) — U.S. Bureau of Labor Statistics. https://www.bls.gov/oes/
- **BLS Employment Projections** (2024–2034) — U.S. Bureau of Labor Statistics. https://www.bls.gov/emp/
- **Anthropic Economic Index** (v4 (2026-01-15) + v2 (2025-03-27)) — Anthropic. https://www.anthropic.com/economic-index
- **Microsoft “Working with AI”** (working-with-ai) — Microsoft Research. https://www.microsoft.com/en-us/research/
- **“GPTs are GPTs” (Eloundou et al.)** (arXiv 2303.10130) — OpenAI / academic. https://arxiv.org/abs/2303.10130
- **AI Occupational Exposure (AIOE)** (Felten, Raj & Seamans) — academic. https://github.com/AIOE-Data/AIOE
- **Frey & Osborne (2013)** (frey-osborne-automation) — academic. https://www.oxfordmartin.ox.ac.uk/publications/the-future-of-employment/
- **Dingel & Neiman (2020)** (dingel-neiman-workathome) — academic. https://github.com/jdingel/DingelNeiman-workathome

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_Generated from Singulariki's joined dataset; data snapshot 2026-06-02T21:00:32.945303+00:00. https://singulariki.com/roles/role-41-3011-00_