Analyze consumer trends.

Analyze consumer trends. is a detailed work activity in O*NET — a concrete unit of work shared across 2 occupations and seen in 4 occupation-specific tasks. It rolls up into the broader work activity Analyze market or industry conditions. in Analyzing Data or Information .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 4 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 4 (100%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

The Anthropic Economic Index observes real AI use on 3 of these tasks, with a mean mapped-usage share of 0.020% per task.

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. · Market Research Analysts and Marketing Specialists · importance 4.4 · exposure with tools
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. · Market Research Analysts and Marketing Specialists · importance 4.4 · exposure with tools
• Monitor and analyze sales records, trends, or economic conditions to anticipate consumer buying patterns, company sales, and needed inventory. · Wholesale and Retail Buyers, Except Farm Products · importance 3.9 · exposure with tools
• Monitor consumer preferences or environmental trends to determine the best way to introduce new green products. · Wholesale and Retail Buyers, Except Farm Products · importance 2.4 · exposure with tools

Occupations that perform this

• Market Research Analysts and Marketing Specialists
• Wholesale and Retail Buyers, Except Farm Products

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-analyze-consumer-trends,
  title  = {Analyze consumer trends.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/analyze-consumer-trends}
}