Collaborate with others in marketing activities.

Collaborate with others in marketing activities. is a detailed work activity in O*NET — a concrete unit of work shared across 4 occupations and seen in 6 occupation-specific tasks. It rolls up into the broader work activity Communicate with others about business strategies. in Communicating with Supervisors, Peers, or Subordinates .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 6 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 5 (83%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. · Public Relations Specialists · importance 4.2 · exposure with tools
• Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display. · Merchandise Displayers and Window Trimmers · importance 3.7 · exposure with tools
• Collaborate with others to obtain products or other display items. · Merchandise Displayers and Window Trimmers · importance 3.6 · no direct exposure
• Confer with production or support personnel to produce or coordinate production of advertisements or promotions. · Public Relations Specialists · importance 3.5 · exposure with tools
• Collaborate with investment bankers to attract new corporate clients. · Financial and Investment Analysts · exposure with tools
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material. · Writers and Authors · exposure with tools

Occupations that perform this

• Public Relations Specialists
• Merchandise Displayers and Window Trimmers
• Financial and Investment Analysts
• Writers and Authors

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-collaborate-with-others-in-marketing-activities,
  title  = {Collaborate with others in marketing activities.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/collaborate-with-others-in-marketing-activities}
}