Develop promotional materials.

Develop promotional materials. is a detailed work activity in O*NET — a concrete unit of work shared across 9 occupations and seen in 11 occupation-specific tasks. It rolls up into the broader work activity Develop marketing or promotional materials. in Thinking Creatively .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 11 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 11 (100%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

The Anthropic Economic Index observes real AI use on 6 of these tasks, with a mean mapped-usage share of 0.060% per task.

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. · Advertising and Promotions Managers · importance 4.1 · exposure with tools
• Develop post-production models for films. · Film and Video Editors · importance 3.7 · exposure with tools
• Develop or direct development of offering documents or marketing materials. · Investment Fund Managers · importance 3.6 · exposure with tools
• Prepare brochures and write newspaper articles. · Park Naturalists · importance 3.4 · direct LLM exposure
• Write articles, manuals, and other publications and assist in the distribution of promotional literature about programs and facilities. · Education and Childcare Administrators, Preschool and Daycare · importance 3.4 · direct LLM exposure
• Write articles, manuals, and other publications, and assist in the distribution of promotional literature about facilities and programs. · Education Administrators, Kindergarten through Secondary · importance 3.3 · direct LLM exposure
• Develop advertising and other informational materials to be used in subject recruitment. · Clinical Research Coordinators · importance 3.3 · direct LLM exposure
• Design and edit promotional publications, such as brochures. · Fundraising Managers · importance 3.0 · direct LLM exposure
• Design and edit promotional publications, such as brochures. · Public Relations Managers · exposure with tools
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. · Public Relations Managers · exposure with tools
• Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. · Advertising and Promotions Managers · exposure with tools

Occupations that perform this

• Advertising and Promotions Managers
• Film and Video Editors
• Investment Fund Managers
• Park Naturalists
• Education and Childcare Administrators, Preschool and Daycare
• Education Administrators, Kindergarten through Secondary
• Clinical Research Coordinators
• Fundraising Managers
• Public Relations Managers

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-develop-promotional-materials,
  title  = {Develop promotional materials.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/develop-promotional-materials}
}