Direct sales, marketing, or customer service activities.

Direct sales, marketing, or customer service activities. is a detailed work activity in O*NET — a concrete unit of work shared across 10 occupations and seen in 16 occupation-specific tasks. It rolls up into the broader work activity Direct organizational operations, activities, or procedures. in Guiding, Directing, and Motivating Subordinates .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 16 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 16 (100%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

The Anthropic Economic Index observes real AI use on 2 of these tasks, with a mean mapped-usage share of 0.012% per task.

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. · Marketing Managers · importance 4.2 · exposure with tools
• Direct activities of external agencies, establishments, or departments that develop and implement fundraising strategies and programs. · Fundraising Managers · importance 4.2 · exposure with tools
• Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products. · General and Operations Managers · importance 4.1 · exposure with tools
• Direct or coordinate activities of businesses or departments concerned with production, pricing, sales, or distribution of products. · Chief Executives · importance 4.1 · exposure with tools
• Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale. · Sales Managers · importance 4.0 · exposure with tools
• Direct or coordinate production, processing, distribution, or marketing activities of industrial organizations. · Industrial Production Managers · importance 4.0 · exposure with tools
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. · Advertising and Promotions Managers · importance 3.8 · exposure with tools
• Coordinate clerical, record-keeping, inventory, requisitioning, and marketing activities. · Farmers, Ranchers, and Other Agricultural Managers · importance 3.8 · exposure with tools
• Plan or direct activities, such as sales promotions, that require coordination with other department managers. · General and Operations Managers · importance 3.8 · exposure with tools
• Direct non-merchandising departments, such as advertising, purchasing, credit, or accounting. · Chief Executives · importance 3.8 · exposure with tools
• Develop or direct development of offering documents or marketing materials. · Investment Fund Managers · importance 3.6 · exposure with tools
• Direct non-merchandising departments of businesses, such as advertising or purchasing. · General and Operations Managers · importance 3.5 · exposure with tools
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. · Marketing Managers · importance 3.4 · exposure with tools
• Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping. · Sales Managers · importance 3.1 · exposure with tools
• Direct foreign sales and service outlets of an organization. · Sales Managers · importance 2.9 · exposure with tools
• Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs. · Public Relations Managers · exposure with tools

Occupations that perform this

• Marketing Managers
• Fundraising Managers
• General and Operations Managers
• Chief Executives
• Sales Managers
• Industrial Production Managers
• Advertising and Promotions Managers
• Farmers, Ranchers, and Other Agricultural Managers
• Investment Fund Managers
• Public Relations Managers

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-direct-sales-marketing-or-customer-service-activities,
  title  = {Direct sales, marketing, or customer service activities.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/direct-sales-marketing-or-customer-service-activities}
}