Advertising and Public Relations Managers

← The GenAI exposure gradient

On the International Labour Organization's 2025 global study, the 8 task statements that define Advertising and Public Relations Managers (ISCO-08 1222) score an average of 0.39 on a 0–1 exposure scale — more exposed than about 75% of the 427 placed occupations. Roughly 0% of its tasks fall somewhere on the exposed part of the gradient, and the typical task lands in the Minimal band.

Exposure is task overlap, not a verdict. A high score means a generative-AI model can do part of the content of these tasks — it says nothing about whether the work is automated, whether anyone uses AI for it today, or whether jobs are lost. The gradient is scored on the international ISCO-08 system; the rest of Singulariki is U.S. O*NET/SOC, bridged below by an approximate, many-to-many crosswalk.

How its tasks split across the gradient

Each of the 8 scored tasks for this occupation, sorted into the six exposure bands — cool (human ground) to hot (almost fully assistable).

The most-exposed task

“Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;”

Scores 0.45 on the 2025 scale. The task of planning, directing, and coordinating advertising and public relations activities involves strategic thinking, creativity, and interpersonal skills, which are areas where Generative AI cannot fully replicate human capabilities. However, AI can support these activities through data analysis, content generation, and automating routine tasks like social media management, as reflected by tasks like "Conducting promotional activities for an agency's offer" (0.40) and "Developing strategic plans" (0.44) within the provided context. Given the task's strategic and creative nature, it requires human oversight and judgment that AI cannot replace. Considering the high-income country context, where technology is readily accessible, AI's potential to supplement creative and analytical tasks is significant but not comprehensive. Thus, the adjusted score reflects a moderate automation potential, acknowledging AI's supportive role without underestimating the necessity of human expertise in executing strategic and relational components essential to advertising and public relations.

Moving fastest, 2023 → 2025

“Leading and managing the activities of advertising and public relations staff;”

Model capability on this task changed by +0.21 in two years — the gradient is not static, it is filling in.

U.S. occupations this maps to

The American O*NET/SOC roles that crosswalk to ISCO-08 1222, biggest by employment first, via the published (approximate, many-to-many) IBS O*NET-SOC ↔ ISCO-08 correspondence. These are the closest U.S. matches — not an asserted one-to-one identity.

• Advertising and Promotions Managers

In context

Part of the 1 - Managers major group. Return to the full gradient to see how the whole group sits.

Advertising and Public Relations Managers sit at the 75th percentile of the global GenAI exposure gradient

• Across 427 international occupations scored by the ILO, Advertising and Public Relations Managers rank in the 75th percentile for GenAI task exposure — overlap with what generative AI can attempt, not a projection of displacement. (ILO / Gmyrek et al. (2025) GenAI exposure gradient)
• About 0% of this occupation's tasks fall into an exposed gradient band. (ILO / Gmyrek et al. (2025))
• Mean task exposure rose by 0.06 between the 2023 and 2025 model-capability snapshots. (ILO / Gmyrek et al. (2025), 2023→2025)
• Its most-exposed task: "Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization;". (ILO / Gmyrek et al. (2025))

Source: Singulariki — "Advertising and Public Relations Managers". https://singulariki.com/gradient/1222-advertising-and-public-relations-managers.html
Note: AI task overlap measures what today's AI can attempt, not automation, job loss, or a forecast.