Advertising and Marketing Professionals

← The GenAI exposure gradient

On the International Labour Organization's 2025 global study, the 9 task statements that define Advertising and Marketing Professionals (ISCO-08 2431) score an average of 0.55 on a 0–1 exposure scale — more exposed than about 93% of the 427 placed occupations. Roughly 100% of its tasks fall somewhere on the exposed part of the gradient, and the typical task lands in the Gradient 3 band.

Exposure is task overlap, not a verdict. A high score means a generative-AI model can do part of the content of these tasks — it says nothing about whether the work is automated, whether anyone uses AI for it today, or whether jobs are lost. The gradient is scored on the international ISCO-08 system; the rest of Singulariki is U.S. O*NET/SOC, bridged below by an approximate, many-to-many crosswalk.

How its tasks split across the gradient

Each of the 9 scored tasks for this occupation, sorted into the six exposure bands — cool (human ground) to hot (almost fully assistable).

The most-exposed task

“Writing advertising copy and media scripts, and arranging television and film production and media placement;”

Scores 0.67 on the 2025 scale. The task of writing advertising copy and media scripts, and arranging television and film production and media placement involves both creative content generation and strategic planning. Generative AI is well-equipped to assist in generating text-based content, analyzing trends, and optimizing media placement decisions, much like the tasks of "Creating and developing VR software" and "Developing concepts for new design solutions of professional and general use electronic equipment," which received adjusted scores of around 0.68. AI can handle preliminary copywriting, script drafting, and media scheduling, given its capabilities in content generation and data analysis. However, the nuances of creative writing, strategic arts decisions, and client-customized solutions necessitate human oversight, similar to other tasks involving creative input like "Analyzing the market in terms of the organization's offer, public figure, brand promotion" with a score of 0.675. Therefore, in a high-income country like Poland, where digital tools are readily available, this score reflects both the advanced state of AI in handling structured media tasks and the essential human element in creative and strategic decision-making.

Moving fastest, 2023 → 2025

“Commissioning and undertaking market research to identify market opportunities for new and existing goods and services;”

Model capability on this task changed by +0.20 in two years — the gradient is not static, it is filling in.

U.S. occupations this maps to

The American O*NET/SOC roles that crosswalk to ISCO-08 2431, biggest by employment first, via the published (approximate, many-to-many) IBS O*NET-SOC ↔ ISCO-08 correspondence. These are the closest U.S. matches — not an asserted one-to-one identity.

• Market Research Analysts and Marketing Specialists
• Search Marketing Strategists
• Writers and Authors
• Poets, Lyricists and Creative Writers

In context

Part of the 2 - Professionals major group. Return to the full gradient to see how the whole group sits.

Advertising and Marketing Professionals sit at the 93rd percentile of the global GenAI exposure gradient

• Across 427 international occupations scored by the ILO, Advertising and Marketing Professionals rank in the 93rd percentile for GenAI task exposure — overlap with what generative AI can attempt, not a projection of displacement. (ILO / Gmyrek et al. (2025) GenAI exposure gradient)
• About 100% of this occupation's tasks fall into an exposed gradient band. (ILO / Gmyrek et al. (2025))
• Mean task exposure rose by 0.05 between the 2023 and 2025 model-capability snapshots. (ILO / Gmyrek et al. (2025), 2023→2025)
• Its most-exposed task: "Writing advertising copy and media scripts, and arranging television and film production and media placement;". (ILO / Gmyrek et al. (2025))

Source: Singulariki — "Advertising and Marketing Professionals". https://singulariki.com/gradient/2431-advertising-and-marketing-professionals.html
Note: AI task overlap measures what today's AI can attempt, not automation, job loss, or a forecast.