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Marketing/Advertising

Specific interest area · O*NET

Marketing/Advertising is a specific interest area in the O*NET database, part of the Artistic Holland family. O*NET describes it as: "Work involves promoting or creating a public image for products, services, or organizations to attract interest, engagement, or sales." It is scored for 891 occupations, which average 1.40 out of 7 on the Occupational Interest scale.

How it's measured

O*NET scores each occupation on this interest on a 0–7 Occupational Interest (OI) scale, where higher means the work more strongly rewards this interest. The figures here are those occupation-level scores — a description of what kind of work each job involves, not a ranking of which job is better, harder, or higher-paid.

Economy-wide average 1.40 / 7 Mean across all 891 scored occupations
Range across occupations 1.00–6.86 Lowest to highest occupation score (spread 5.86)
Prevalence vs. other interests 24th pct Where this interest's average ranks among all O*NET interest dimensions

Occupations that fit this interest best

The occupations that score this interest strongest on the 0–7 scale.

Occupation Score
Advertising and Promotions Managers 6.86
Public Relations Specialists 6.67
Marketing Managers 6.62
Market Research Analysts and Marketing Specialists 6.52
Writers and Authors 6.34
Search Marketing Strategists 6.29
Advertising Sales Agents 6.24
Art Directors 6.24
Public Relations Managers 6.24
Demonstrators and Product Promoters 5.26
Agents and Business Managers of Artists, Performers, and Athletes 5.18
Merchandise Displayers and Window Trimmers 4.84
Fundraising Managers 4.72
Fundraisers 4.64
Sales Managers 4.48
Real Estate Sales Agents 4.36
Models 4.12
Media Programming Directors 4.04
Broadcast Announcers and Radio Disc Jockeys 3.89
Graphic Designers 3.69
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 3.66
Online Merchants 3.62
Fashion Designers 3.55
Chief Executives 3.51
Door-to-Door Sales Workers, News and Street Vendors, and Related Workers 3.44

Occupations that fit this interest least

The occupations that score this interest weakest — where the work rarely rewards it.

Occupation Score
Tank Car, Truck, and Ship Loaders 1.00
Tapers 1.00
Telecommunications Line Installers and Repairers 1.00
Terrazzo Workers and Finishers 1.00
Textile Bleaching and Dyeing Machine Operators and Tenders 1.00
Textile Cutting Machine Setters, Operators, and Tenders 1.00
Textile Knitting and Weaving Machine Setters, Operators, and Tenders 1.00
Textile Winding, Twisting, and Drawing Out Machine Setters, Operators, and Tenders 1.00
Timing Device Assemblers and Adjusters 1.00
Tire Builders 1.00
Tire Repairers and Changers 1.00
Tool Grinders, Filers, and Sharpeners 1.00
Tool and Die Makers 1.00
Transportation Inspectors 1.00
Transportation Security Screeners 1.00
Transportation Vehicle, Equipment and Systems Inspectors, Except Aviation 1.00
Tree Trimmers and Pruners 1.00
Watch and Clock Repairers 1.00
Water and Wastewater Treatment Plant and System Operators 1.00
Weighers, Measurers, Checkers, and Samplers, Recordkeeping 1.00
Welders, Cutters, Solderers, and Brazers 1.00
Welding, Soldering, and Brazing Machine Setters, Operators, and Tenders 1.00
Wellhead Pumpers 1.00
Wind Turbine Service Technicians 1.00
Woodworking Machine Setters, Operators, and Tenders, Except Sawing 1.00

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

  • O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Marketing/Advertising." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3. Accessed June 7, 2026. https://singulariki.com/interests/marketing-advertising

APA

Singulariki. (2026). Marketing/Advertising. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/interests/marketing-advertising

BibTeX 
@misc{singulariki-marketing-advertising,
  title  = {Marketing/Advertising},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3. Accessed June 7, 2026},
  url    = {https://singulariki.com/interests/marketing-advertising}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.