Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.

“Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.” is a supplemental task performed by Demonstrators and Product Promoters. Among the occupation's 24 rated tasks, workers place it 2nd by importance (#23 most important).

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T3.

How AI is actually used on this kind of task

The Anthropic Economic Index observes how people actually use AI on tasks like this one across millions of real conversations.

• 91% of that use is work-related
• 100% of interactions still needed a human in the loop

Observed AI use describes people choosing to use AI as a tool on this kind of task today. It is augmentation and assistance, not a measure of jobs replaced.

Other tasks in this occupation

• Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products. · importance 4.5
• Sell products being promoted and keep records of sales. · importance 4.5
• Keep areas neat while working and return items to correct locations following demonstrations. · importance 4.5
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. · importance 4.5
• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed. · importance 4.3
• Suggest specific product purchases to meet customers' needs. · importance 4.3
• Research or investigate products to be presented to prepare for demonstrations. · importance 4.3
• Set up and arrange displays or demonstration areas to attract the attention of prospective customers. · importance 4.2
• Identify interested and qualified customers to provide them with additional information. · importance 4.2
• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers. · importance 4.1
• Transport, assemble, and disassemble materials used in presentations. · importance 4.0
• Practice demonstrations to ensure that they will run smoothly. · importance 4.0
• Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information. · importance 4.0
• Instruct customers in alteration of products. · importance 3.9

See all tasks on the Demonstrators and Product Promoters page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-13212,
  title  = {Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-13212}
}