Devise, select, or purchase domain name and web address.

“Devise, select, or purchase domain name and web address.” is a supplemental task performed by Online Merchants. Among the occupation's 34 rated tasks, workers place it 11th by importance (#24 most important). About 59% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Develop marketing or promotional materials. in Thinking Creatively
• Purchase goods or services. in Monitoring and Controlling Resources

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E1. Direct exposure — a language model could plausibly cut the time to do this task by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 1.00. Automation potential label: T3.

Other tasks in this occupation

• Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors. · importance 4.5
• Create, manage, or automate orders or invoices, using order management or invoicing software. · importance 4.5
• Receive and process payments from customers, using electronic transaction services. · importance 4.5
• Deliver e-mail confirmation of completed transactions and shipment. · importance 4.4
• Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods. · importance 4.4
• Design customer interface of online storefront, using web programming or e-commerce software. · importance 4.4
• Purchase new or used items from online or physical sources for resale via retail or auction Web site. · importance 4.4
• Determine and set product prices. · importance 4.3
• Calculate purchase subtotals, taxes, and shipping costs for submission to customers. · importance 4.3
• Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites. · importance 4.3
• Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software. · importance 4.2
• Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites. · importance 4.2
• Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software. · importance 4.2
• Cancel orders based on customer requests or inventory or delivery problems. · importance 4.1

See all tasks on the Online Merchants page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-15724,
  title  = {Devise, select, or purchase domain name and web address.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-15724}
}