Manage sales team, including setting goals, providing incentives, and evaluating employee performance.

“Manage sales team, including setting goals, providing incentives, and evaluating employee performance.” is a supplemental task performed by Advertising and Promotions Managers. Among the occupation's 30 rated tasks, workers place it 27th by importance (#4 most important). About 41% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Evaluate personnel capabilities or performance. in Judging the Qualities of Objects, Services, or People
• Supervise personnel activities. in Guiding, Directing, and Motivating Subordinates

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T1.

Other tasks in this occupation

• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. · importance 4.1
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. · importance 4.1
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. · importance 3.9
• Coordinate with the media to disseminate advertising. · importance 3.9
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. · importance 3.8
• Prepare and negotiate advertising and sales contracts. · importance 3.8
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. · importance 3.8
• Plan and execute advertising policies and strategies for organizations. · importance 3.8
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. · importance 3.7
• Prepare budgets and submit estimates for program costs as part of campaign plan development. · importance 3.7
• Train and direct workers engaged in developing and producing advertisements. · importance 3.6
• Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. · importance 3.6
• Contact organizations to explain services and facilities offered. · importance 3.6
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. · importance 3.6

See all tasks on the Advertising and Promotions Managers page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-18586,
  title  = {Manage sales team, including setting goals, providing incentives, and evaluating employee performance.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-18586}
}