Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

“Manage tracking and reporting of search-related activities and provide analyses to marketing executives.” is a core task performed by Search Marketing Strategists. Among the occupation's 36 rated tasks, workers place it 35th by importance (#2 most important). About 100% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Analyze market or industry conditions. in Analyzing Data or Information
• Communicate with others about business strategies. in Communicating with Supervisors, Peers, or Subordinates

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T3.

Other tasks in this occupation

• Participate in the development or implementation of online marketing strategy. · importance 4.5
• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. · importance 4.5
• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. · importance 4.5
• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. · importance 4.3
• Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. · importance 4.3
• Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. · importance 4.2
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. · importance 4.2
• Create content strategies for digital media. · importance 4.1
• Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. · importance 4.1
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. · importance 3.9
• Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs). · importance 3.9
• Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. · importance 3.8
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. · importance 3.7
• Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. · importance 3.6

See all tasks on the Search Marketing Strategists page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-20328,
  title  = {Manage tracking and reporting of search-related activities and provide analyses to marketing executives.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-20328}
}