Work with staff to develop script, story, or advertising concepts.

“Work with staff to develop script, story, or advertising concepts.” is a task performed by Writers and Authors. Among the occupation's 20 rated tasks, workers place it 4th by importance (#17 most important).

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Communicate with others about specifications or project details. in Communicating with Supervisors, Peers, or Subordinates

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E1. Direct exposure — a language model could plausibly cut the time to do this task by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 1.00. Automation potential label: T2.

Other tasks in this occupation

• Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information. · importance 4.5
• Vary language and tone of messages based on product and medium. · importance 4.4
• Present drafts and ideas to clients. · importance 4.2
• Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy. · importance 4.2
• Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products. · importance 3.7
• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material. · importance 3.7
• Conduct research and interviews to determine which of a product's selling features should be promoted. · importance 3.6
• Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. · importance 3.5
• Collaborate with other writers on specific projects.
• Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
• Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
• Follow appropriate procedures to get copyrights for completed work.
• Plan project arrangements or outlines, and organize material accordingly.

See all tasks on the Writers and Authors page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-22669,
  title  = {Work with staff to develop script, story, or advertising concepts.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-22669}
}