Adjust sales scripts to better target the needs and interests of specific individuals.

“Adjust sales scripts to better target the needs and interests of specific individuals.” is a core task performed by Telemarketers. Among the occupation's 12 rated tasks, workers place it 7th by importance (#6 most important). About 65% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Develop marketing or promotional materials. in Thinking Creatively

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E1. Direct exposure — a language model could plausibly cut the time to do this task by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 1.00. Automation potential label: T3.

How AI is actually used on this kind of task

The Anthropic Economic Index observes how people actually use AI on tasks like this one across millions of real conversations.

• 0.005% share of AI-use records mapped to this task
• 98% of that use is work-related
• Most common interaction: task iteration
• Average autonomy of the AI: 3.5 (1–5; higher = more autonomous)
• 96% of interactions still needed a human in the loop

Observed AI use describes people choosing to use AI as a tool on this kind of task today. It is augmentation and assistance, not a measure of jobs replaced.

Working with AI vs. handing it off

Of the AI conversations mapped to this task, the split between people working alongside AI and people delegating the task to it.

How people interact with AI on this task

Other tasks in this occupation

• Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes. · importance 4.8
• Explain products or services and prices, and answer questions from customers. · importance 4.7
• Obtain customer information such as name, address, and payment method, and enter orders into computers. · importance 4.7
• Record names, addresses, purchases, and reactions of prospects contacted. · importance 4.6
• Maintain records of contacts, accounts, and orders. · importance 4.6
• Answer telephone calls from potential customers who have been solicited through advertisements. · importance 4.4
• Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation. · importance 4.4
• Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts. · importance 4.3
• Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations. · importance 4.1
• Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations. · importance 3.7
• Conduct client or market surveys to obtain information about potential customers. · importance 3.3

See all tasks on the Telemarketers page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-4623,
  title  = {Adjust sales scripts to better target the needs and interests of specific individuals.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-4623}
}