Recommend, select, and help locate or obtain merchandise based on customer needs and desires.

“Recommend, select, and help locate or obtain merchandise based on customer needs and desires.” is a core task performed by Retail Salespersons. Among the occupation's 24 rated tasks, workers place it 23rd by importance (#2 most important). About 99% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Advise others on products or services. in Providing Consultation and Advice to Others

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T2.

How AI is actually used on this kind of task

The Anthropic Economic Index observes how people actually use AI on tasks like this one across millions of real conversations.

• 0.020% share of AI-use records mapped to this task
• 3% of that use is work-related
• Most common interaction: task iteration
• Average autonomy of the AI: 3.3 (1–5; higher = more autonomous)
• 100% of interactions still needed a human in the loop

Observed AI use describes people choosing to use AI as a tool on this kind of task today. It is augmentation and assistance, not a measure of jobs replaced.

Working with AI vs. handing it off

Of the AI conversations mapped to this task, the split between people working alongside AI and people delegating the task to it.

How people interact with AI on this task

Other tasks in this occupation

• Greet customers and ascertain what each customer wants or needs. · importance 4.8
• Maintain records related to sales. · importance 4.6
• Compute sales prices, total purchases, and receive and process cash or credit payment. · importance 4.6
• Prepare merchandise for purchase or rental. · importance 4.5
• Answer questions regarding the store and its merchandise. · importance 4.5
• Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices. · importance 4.5
• Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits. · importance 4.4
• Prepare sales slips or sales contracts. · importance 4.3
• Describe merchandise and explain use, operation, and care of merchandise to customers. · importance 4.3
• Demonstrate use or operation of merchandise. · importance 4.3
• Ticket, arrange, and display merchandise to promote sales. · importance 4.3
• Inventory stock and requisition new stock. · importance 4.2
• Exchange merchandise for customers and accept returns. · importance 4.2
• Estimate and quote trade-in allowances. · importance 4.2

See all tasks on the Retail Salespersons page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-700,
  title  = {Recommend, select, and help locate or obtain merchandise based on customer needs and desires.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-700}
}