Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.

“Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.” is a core task performed by Media Programming Directors. Among the occupation's 23 rated tasks, workers place it 9th by importance (#15 most important). About 76% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Develop news, entertainment, or artistic content. in Thinking Creatively

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T2.

Other tasks in this occupation

• Operate and maintain on-air and production audio equipment. · importance 4.4
• Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies. · importance 4.2
• Read news, read or record public service and promotional announcements, or perform other on-air duties. · importance 4.2
• Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming. · importance 4.0
• Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality. · importance 4.0
• Prepare copy and edit tape so that material is ready for broadcasting. · importance 4.0
• Coordinate activities between departments, such as news and programming. · importance 4.0
• Perform personnel duties, such as hiring staff and evaluating work performance. · importance 3.9
• Establish work schedules and assign work to staff members. · importance 3.9
• Develop promotions for current programs and specials. · importance 3.8
• Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics. · importance 3.8
• Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes. · importance 3.7
• Develop ideas for programs and features that a station could produce. · importance 3.6
• Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary. · importance 3.6

See all tasks on the Media Programming Directors page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-7669,
  title  = {Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-7669}
}