Determine which products should be featured in advertising, the advertising medium to be used, or when the ads should be run.

“Determine which products should be featured in advertising, the advertising medium to be used, or when the ads should be run.” is a supplemental task performed by Wholesale and Retail Buyers, Except Farm Products. Among the occupation's 20 rated tasks, workers place it 8th by importance (#13 most important). About 63% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Develop marketing or promotional materials. in Thinking Creatively

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T2.

Other tasks in this occupation

• Buy merchandise or commodities for resale to wholesale or retail consumers. · importance 4.6
• Negotiate prices, discount terms, or transportation arrangements with suppliers. · importance 4.3
• Consult with store or merchandise managers about budgets or goods to be purchased. · importance 4.2
• Examine, select, order, or purchase merchandise consistent with quality, quantity, specification requirements, or other factors, such as environmental soundness. · importance 4.1
• Provide clerks with information to print on price tags, such as price, mark-ups or mark-downs, manufacturer number, season code, or style number. · importance 4.1
• Recommend mark-up rates, mark-down rates, or merchandise selling prices. · importance 4.1
• Obtain information about customer needs or preferences by conferring with sales or purchasing personnel. · importance 4.0
• Authorize payment of invoices or return of merchandise. · importance 3.9
• Monitor and analyze sales records, trends, or economic conditions to anticipate consumer buying patterns, company sales, and needed inventory. · importance 3.9
• Collaborate with vendors to obtain or develop desired products. · importance 3.7
• Train or supervise sales or clerical staff. · importance 3.7
• Inspect merchandise or products to determine quality, value, or yield. · importance 3.5
• Monitor competitors' sales activities by following their advertisements in newspapers or other media. · importance 3.4
• Conduct sales meetings to introduce new merchandise. · importance 3.2

See all tasks on the Wholesale and Retail Buyers, Except Farm Products page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-78,
  title  = {Determine which products should be featured in advertising, the advertising medium to be used, or when the ads should be run.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-78}
}