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Advertising Sales Agents vs Market Research Analysts and Marketing Specialists

Side-by-side · O*NET · BLS · AI-exposure research · Anthropic Economic Index

A factual, source-backed comparison of Advertising Sales Agents and Market Research Analysts and Marketing Specialists on the dimensions both occupations carry. Every figure is a position within an independent published dataset — not a verdict on which job is better, safer, or more “future-proof.”

Advertising Sales Agents Market Research Analysts and Marketing Specialists
Median pay · BLS OEWS
$61,460
$76,950
Employment · BLS OEWS
97,470
861,140
AI exposure (percentile) · task overlap, not automation
97th pct
97th pct

At a glance

Dimension Advertising Sales Agents Market Research Analysts and Marketing Specialists
Median pay $61,460 $76,950
Employment 97,470 861,140
Employment outlook (2024–34) · BLS projection Declining (-6.4%) About average (+6.7%)
Annual openings · BLS projection 9,300 87,200
Typical education · O*NET Most of these occupations require a four-year bachelor's degree, but some do not. Most of these occupations require a four-year bachelor's degree, but some do not.
AI exposure · published exposure studies High · 97th pct High · 97th pct
Global GenAI gradient · ILO ISCO-08 · via crosswalk 82nd pct · 45% of tasks 93rd pct · 55% of tasks
Observed AI use · Anthropic Economic Index Augmentation-leaning (57.6%) Automation-leaning (47.8%)
Mostly remote-capable · Dingel–Neiman No Yes

Pay and employment are BLS OEWS estimates; outlook and openings are BLS 2024–2034 projections; AI exposure and observed-use figures come from separate research and reflect exposure and usage, not predictions that either job will disappear. Compare like with like.

Skills

Shared: Sales and Marketing, Customer and Personal Service, Speaking, Oral Expression, Speech Clarity, Persuasion, Oral Comprehension, Speech Recognition, English Language, Social Perceptiveness, Written Comprehension, Communications and Media, Active Listening, Mathematics, Written Expression, Reading Comprehension, Near Vision, Administrative, Computers and Electronics, Critical Thinking, Judgment and Decision Making, Fluency of Ideas, Originality, Administration and Management, Writing, Problem Sensitivity, Deductive Reasoning, Inductive Reasoning, Monitoring, Complex Problem Solving, Systems Analysis, Information Ordering, Category Flexibility, Active Learning.

Specific to Advertising Sales Agents

  • Service Orientation
  • Negotiation
  • Coordination
  • Time Management
  • Selective Attention
  • Flexibility of Closure

Specific to Market Research Analysts and Marketing Specialists

  • Mathematical Reasoning
  • Sociology and Anthropology
  • Psychology
  • Systems Evaluation
  • Number Facility

Knowledge, skills & abilities O*NET rates as important for each occupation. “Shared” are common to both; the columns list what is distinctive to each (top by the order O*NET surfaces).

Tools & technology

Shared: Graphics or photo imaging software , Desktop publishing software , Spreadsheet software , Office suite software , Electronic mail software , Presentation software , Word processing software , Customer relationship management CRM software , Web page creation and editing software , Analytical or scientific software , Data base user interface and query software , Sales and marketing software , Enterprise resource planning ERP software .

Specific to Advertising Sales Agents

Specific to Market Research Analysts and Marketing Specialists

Full profiles

This page is a summary. See the complete source-backed profile for Advertising Sales Agents or Market Research Analysts and Marketing Specialists — tasks, the full skill graph, tools, work context, preparation, wages by percentile, industries, AI exposure and the AI work map.

More comparisons

Related occupations you can place side by side on the same sourced scale.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Advertising Sales Agents vs Market Research Analysts and Marketing Specialists." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026. https://singulariki.com/compare/advertising-sales-agents-vs-market-research-analysts-and-marketing-specialists

APA

Singulariki. (2026). Advertising Sales Agents vs Market Research Analysts and Marketing Specialists. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/compare/advertising-sales-agents-vs-market-research-analysts-and-marketing-specialists

BibTeX 
@misc{singulariki-advertising-sales-agents-vs-market-research-analysts-and-marketing-specialists,
  title  = {Advertising Sales Agents vs Market Research Analysts and Marketing Specialists},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026},
  url    = {https://singulariki.com/compare/advertising-sales-agents-vs-market-research-analysts-and-marketing-specialists}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.