Collaborate with others to develop or implement marketing strategies.

Collaborate with others to develop or implement marketing strategies. is a detailed work activity in O*NET — a concrete unit of work shared across 5 occupations and seen in 10 occupation-specific tasks. It rolls up into the broader work activity Communicate with others about business strategies. in Communicating with Supervisors, Peers, or Subordinates .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 10 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 10 (100%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

The Anthropic Economic Index observes real AI use on 3 of these tasks, with a mean mapped-usage share of 0.021% per task.

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Manage tracking and reporting of search-related activities and provide analyses to marketing executives. · Search Marketing Strategists · importance 4.5 · exposure with tools
• Participate in the development or implementation of online marketing strategy. · Search Marketing Strategists · importance 4.5 · exposure with tools
• Collaborate with programmers, underwriters, accounts, claims experts, and senior management to help companies develop plans for new lines of business or improvements to existing business. · Actuaries · importance 4.5 · exposure with tools
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. · Search Marketing Strategists · importance 3.9 · exposure with tools
• Collaborate with Web developers to create and operate internal and external Web sites, or to manage projects, such as e-marketing campaigns. · Web Administrators · importance 3.7 · direct LLM exposure
• Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites. · Web Developers · importance 3.5 · exposure with tools
• Propose online or multiple-sales-channel campaigns to marketing executives. · Search Marketing Strategists · importance 3.5 · exposure with tools
• Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. · Search Marketing Strategists · importance 3.5 · exposure with tools
• Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format. · Search Marketing Strategists · importance 3.4 · exposure with tools
• Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites. · Web and Digital Interface Designers · exposure with tools

Occupations that perform this

• Search Marketing Strategists
• Actuaries
• Web Administrators
• Web Developers
• Web and Digital Interface Designers

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-collaborate-with-others-to-develop-or-implement-marketing-strategies,
  title  = {Collaborate with others to develop or implement marketing strategies.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/collaborate-with-others-to-develop-or-implement-marketing-strategies}
}