Implement advertising or marketing initiatives.

Implement advertising or marketing initiatives. is a detailed work activity in O*NET — a concrete unit of work shared across 4 occupations and seen in 11 occupation-specific tasks. It rolls up into the broader work activity Implement procedures or processes. in Making Decisions and Solving Problems .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 11 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 10 (91%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

The Anthropic Economic Index observes real AI use on 6 of these tasks, with a mean mapped-usage share of 0.006% per task.

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Participate in the development or implementation of online marketing strategy. · Search Marketing Strategists · importance 4.5 · exposure with tools
• Create content strategies for digital media. · Search Marketing Strategists · importance 4.1 · direct LLM exposure
• Staple or tack advertising posters onto fences, walls, billboards, or poles. · Paperhangers · importance 3.8 · no direct exposure
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. · Search Marketing Strategists · importance 3.7 · exposure with tools
• Perform administrative duties, such as fundraising, public relations, budgeting, and supervision of zoo staff. · Zoologists and Wildlife Biologists · importance 3.5 · exposure with tools
• Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. · Search Marketing Strategists · importance 3.5 · exposure with tools
• Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. · Search Marketing Strategists · importance 3.2 · exposure with tools
• Develop and implement marketing plans for home pages, including print advertising or advertisement rotation. · Web Administrators · importance 3.2 · exposure with tools
• Execute or manage social media campaigns to inform search marketing tactics. · Search Marketing Strategists · importance 3.0 · exposure with tools
• Execute or manage banner, video, or other non-text link ad campaigns. · Search Marketing Strategists · importance 2.9 · exposure with tools
• Execute and manage communications with digital journalists or bloggers. · Search Marketing Strategists · importance 2.8 · exposure with tools

Occupations that perform this

• Search Marketing Strategists
• Paperhangers
• Zoologists and Wildlife Biologists
• Web Administrators

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-implement-advertising-or-marketing-initiatives,
  title  = {Implement advertising or marketing initiatives.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/implement-advertising-or-marketing-initiatives}
}