Write advertising or promotional material.

Write advertising or promotional material. is a detailed work activity in O*NET — a concrete unit of work shared across 4 occupations and seen in 9 occupation-specific tasks. It rolls up into the broader work activity Write material for artistic or commercial purposes. in Documenting/Recording Information .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 8 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 8 (100%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

The Anthropic Economic Index observes real AI use on 1 of these tasks, with a mean mapped-usage share of 0.126% per task.

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Vary language and tone of messages based on product and medium. · Writers and Authors · importance 4.4 · direct LLM exposure
• Post and update content on the company's Web site and social media outlets. · Public Relations Specialists · importance 4.4 · direct LLM exposure
• Write press releases or other media communications to promote clients. · Public Relations Specialists · importance 4.4 · direct LLM exposure
• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material. · Writers and Authors · importance 3.7 · direct LLM exposure
• Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. · Writers and Authors · importance 3.5 · direct LLM exposure
• Create signs to advertise store products or events. · Baristas · importance 3.1 · exposure with tools
• Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services. · Writers and Authors · direct LLM exposure
• Write or edit copy for clients. · 27-1024.00
• Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received. · Writers and Authors · direct LLM exposure

Occupations that perform this

• Writers and Authors
• Public Relations Specialists
• Baristas
• 27-1024.00

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-write-advertising-or-promotional-material,
  title  = {Write advertising or promotional material.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/write-advertising-or-promotional-material}
}