Post and update content on the company's Web site and social media outlets.

“Post and update content on the company's Web site and social media outlets.” is a core task performed by Public Relations Specialists. Among the occupation's 18 rated tasks, workers place it 16th by importance (#3 most important). About 100% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Write material for artistic or commercial purposes. in Documenting/Recording Information

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E1. Direct exposure — a language model could plausibly cut the time to do this task by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 1.00. Automation potential label: T3.

Other tasks in this occupation

• Respond to requests for information from the media or designate an appropriate spokesperson or information source. · importance 4.5
• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. · importance 4.4
• Write press releases or other media communications to promote clients. · importance 4.4
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. · importance 4.2
• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. · importance 4.2
• Coach client representatives in effective communication with the public or with employees. · importance 4.1
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. · importance 4.1
• Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. · importance 3.9
• Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. · importance 3.9
• Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. · importance 3.8
• Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. · importance 3.8
• Coordinate public responses to environmental management incidents or conflicts. · importance 3.6
• Confer with production or support personnel to produce or coordinate production of advertisements or promotions. · importance 3.5
• Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. · importance 3.4

See all tasks on the Public Relations Specialists page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-23951,
  title  = {Post and update content on the company's Web site and social media outlets.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-23951}
}