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Marketo Marketing Automation

Software & technology · O*NET

Marketo Marketing Automation is a hot technology software tool tracked in the Sales and marketing software category of O*NET's Technology Skills file. It appears in the technology profile of 30 occupations that together employ about 17,301,560 workers, with a median wage of $102,150. O*NET flags it as a hot technology — a skill frequently requested in job postings.

Across the occupations that use it, the work is 82nd percentile for AI task-exposure (High) — how much of what those jobs do overlaps with what today's AI can attempt. That measures the exposure of the work, not the value of the tool or any sign it is being replaced. See where every tool category sits →

Occupations that use this tool

Occupations whose O*NET technology profile lists Marketo Marketing Automation, ranked by employment. Wage and employment are BLS OEWS (national, cross-industry, May 2024) and describe the occupation, not an individual or the tool's own market.

Occupation Workers Median pay
General and Operations Managers 3,584,420 $102,950
Software Developers 1,654,440 $133,080
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 1,266,860 $66,780
Project Management Specialists 1,006,160 $100,750
Human Resources Specialists 917,460 $72,910
Management Analysts 893,900 $101,190
Market Research Analysts and Marketing Specialists 861,140 $76,950
Search Marketing Strategists 861,140 $76,950
Financial Managers 818,620 $161,700
Computer User Support Specialists 697,210 $60,340
Sales Managers 603,710 $138,060
Medical and Health Services Managers 565,840 $117,960
Computer Systems Analysts 497,800 $103,790
Computer Systems Engineers/Architects 439,380 $108,970
Information Technology Project Managers 439,380 $108,970
Marketing Managers 384,980 $161,030
Financial and Investment Analysts 340,580 $101,350
Network and Computer Systems Administrators 318,570 $96,800
Public Relations Specialists 280,590 $69,780
Business Intelligence Analysts 233,440 $112,590
Meeting, Convention, and Event Planners 134,670 $59,440
Operations Research Analysts 107,760 $91,290
Web Developers 78,860 $90,930
Public Relations Managers 76,060 $138,520
Database Administrators 73,180 $104,620
Financial Risk Specialists 56,320 $106,000
Fundraising Managers 36,920 $123,480
Entertainment and Recreation Managers, Except Gambling 36,700 $77,180
Advertising and Promotions Managers 21,100 $126,960
Food Scientists and Technologists 14,370 $85,310
Exposure quadrant: AI task-overlap percentile vs Median pay AI task-overlap (horizontal) versus median pay (vertical), each as a percentile across all scored occupations, for 30 occupations in occupations that use Marketo Marketing Automation. Overlap measures shared tasks with AI, not automation. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Meeting, Convention, and Event Planners General and Operations Managers Entertainment and Recreation Managers, Except Gambling Food Scientists and Technologists Medical and Health Services Managers Sales Managers Network and Computer Systems Administrators Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products AI task-overlap percentile → ↑ Median pay
Occupations that use Marketo Marketing Automation, by AI task-overlap and median pay

Related tools

Other software in the Sales and marketing software category.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Marketo Marketing Automation." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026. https://singulariki.com/software/marketo-marketing-automation

APA

Singulariki. (2026). Marketo Marketing Automation. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/software/marketo-marketing-automation

BibTeX 
@misc{singulariki-marketo-marketing-automation,
  title  = {Marketo Marketing Automation},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans. Accessed June 7, 2026},
  url    = {https://singulariki.com/software/marketo-marketing-automation}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.