Develop, or oversee the development of, marketing or outreach media for sustainability projects or events.

“Develop, or oversee the development of, marketing or outreach media for sustainability projects or events.” is a core task performed by Chief Sustainability Officers. Among the occupation's 18 rated tasks, workers place it 13th by importance (#6 most important). About 100% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Develop business or marketing plans. in Thinking Creatively
• Coordinate group, community, or public activities. in Coordinating the Work and Activities of Others

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T3.

How AI is actually used on this kind of task

The Anthropic Economic Index observes how people actually use AI on tasks like this one across millions of real conversations.

• 0.004% share of AI-use records mapped to this task
• 90% of that use is work-related
• 85% of interactions still needed a human in the loop

Observed AI use describes people choosing to use AI as a tool on this kind of task today. It is augmentation and assistance, not a measure of jobs replaced.

Other tasks in this occupation

• Monitor and evaluate effectiveness of sustainability programs. · importance 4.4
• Develop or execute strategies to address issues such as energy use, resource conservation, recycling, pollution reduction, waste elimination, transportation, education, and building design. · importance 4.4
• Develop, or oversee the development of, sustainability evaluation or monitoring systems. · importance 4.3
• Supervise employees or volunteers working on sustainability projects. · importance 4.2
• Develop sustainability reports, presentations, or proposals for supplier, employee, academia, media, government, public interest, or other groups. · importance 4.0
• Identify and evaluate pilot projects or programs to enhance the sustainability research agenda. · importance 3.9
• Create and maintain sustainability program documents, such as schedules and budgets. · importance 3.9
• Formulate or implement sustainability campaign or marketing strategies. · importance 3.7
• Research environmental sustainability issues, concerns, or stakeholder interests. · importance 3.7
• Direct sustainability program operations to ensure compliance with environmental or governmental regulations. · importance 3.6
• Evaluate and approve proposals for sustainability projects, considering factors such as cost effectiveness, technical feasibility, and integration with other initiatives. · importance 3.5
• Develop methodologies to assess the viability or success of sustainability initiatives. · importance 3.5
• Review sustainability program objectives, progress, or status to ensure compliance with policies, standards, regulations, or laws. · importance 3.5
• Write project proposals, grant applications, or other documents to pursue funding for environmental initiatives. · importance 3.3

See all tasks on the Chief Sustainability Officers page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-15380,
  title  = {Develop, or oversee the development of, marketing or outreach media for sustainability projects or events.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-15380}
}