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Develop business or marketing plans

Work activity · O*NET

Develop business or marketing plans is an intermediate work activity in the O*NET database — a concrete task that recurs across many occupations , grouped under Thinking Creatively. 30 occupations report doing it as part of their work.

What it involves

The most common detailed activities O*NET records under this category, ranked by how many occupation tasks map to each.

  • Develop marketing plans or strategies
  • Develop promotional strategies or plans
  • Develop business or market strategies
  • Develop marketing plans or strategies for environmental initiatives
  • Develop promotional strategies for religious organizations

How AI is applied to this activity

Microsoft's "Working with AI" study mapped real Bing Copilot conversations to O*NET work activities. The figures below are their measurements for this activity — they describe how AI is used today in one assistant's data, not a forecast that the activity will be automated.

AI completes it successfully 93.9% When Copilot attempts this activity, how often it finishes the task
Scope AI handles 43.4% How much of the activity AI carries within a conversation
Positive user feedback 72.7% Share of interactions users rated positively
How often AI is applied here 45th pct Percentile across all measured activities by how often AI performs them

Source: Microsoft "Working with AI" (working-with-ai). A high completion rate means AI can assist the activity in isolation — it does not mean an occupation that performs it is being automated, since every job blends many activities.

Detailed work activities

The more granular units of work O*NET groups under this activity, ordered by how many occupations perform them.

Occupations that perform this activity

Ranked by how many of the occupation's tasks map to this activity.

Occupation Tasks
Marketing Managers 5
Public Relations Specialists 4
Advertising and Promotions Managers 3
Directors, Religious Activities and Education 3
Fundraisers 3
Advertising Sales Agents 2
Chief Sustainability Officers 2
First-Line Supervisors of Retail Sales Workers 2
General and Operations Managers 2
Clergy 1
Commercial and Industrial Designers 1
Craft Artists 1
Farmers, Ranchers, and Other Agricultural Managers 1
First-Line Supervisors of Non-Retail Sales Workers 1
Fitness and Wellness Coordinators 1
Fundraising Managers 1
Funeral Home Managers 1
Insurance Sales Agents 1
Legislators 1
Logistics Engineers 1
Market Research Analysts and Marketing Specialists 1
Media Programming Directors 1
Merchandise Displayers and Window Trimmers 1
Online Merchants 1
Producers and Directors 1
Public Relations Managers 1
Sales Engineers 1
Solar Sales Representatives and Assessors 1
Wholesale and Retail Buyers, Except Farm Products 1
Writers and Authors 1
Exposure quadrant: AI task-overlap percentile vs Median pay AI task-overlap (horizontal) versus median pay (vertical), each as a percentile across all scored occupations, for 29 occupations in occupations that perform Develop business or marketing plans.. Overlap measures shared tasks with AI, not automation. Lower overlap · higher pay Higher overlap · higher pay Higher overlap · lower pay Lower overlap · lower pay Farmers, Ranchers, and Other Agricultural Managers Merchandise Displayers and Window Trimmers Fitness and Wellness Coordinators First-Line Supervisors of Retail Sales Workers Funeral Home Managers General and Operations Managers Media Programming Directors Fundraisers Directors, Religious Activities and Education Fundraising Managers Legislators Commercial and Industrial Designers Chief Sustainability Officers AI task-overlap percentile → ↑ Median pay
Occupations that perform Develop business or marketing plans., by AI task-overlap and median pay

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Develop business or marketing plans." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; Microsoft “Working with AI” working-with-ai. Accessed June 7, 2026. https://singulariki.com/activities/develop-business-or-marketing-plans

APA

Singulariki. (2026). Develop business or marketing plans. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/activities/develop-business-or-marketing-plans

BibTeX 
@misc{singulariki-develop-business-or-marketing-plans,
  title  = {Develop business or marketing plans},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Microsoft “Working with AI” working-with-ai. Accessed June 7, 2026},
  url    = {https://singulariki.com/activities/develop-business-or-marketing-plans}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.