Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

“Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).” is a supplemental task performed by Search Marketing Strategists. Among the occupation's 36 rated tasks, workers place it 12th by importance (#25 most important). About 43% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Design computer or information systems or applications. in Thinking Creatively
• Program computer systems or production equipment. in Working with Computers

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E1. Direct exposure — a language model could plausibly cut the time to do this task by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 1.00. Automation potential label: T3.

How AI is actually used on this kind of task

The Anthropic Economic Index observes how people actually use AI on tasks like this one across millions of real conversations.

• 0.14% share of AI-use records mapped to this task
• 68% of that use is work-related
• Most common interaction: directive
• Average autonomy of the AI: 3.3 (1–5; higher = more autonomous)
• 77% of interactions still needed a human in the loop

Observed AI use describes people choosing to use AI as a tool on this kind of task today. It is augmentation and assistance, not a measure of jobs replaced.

Working with AI vs. handing it off

Of the AI conversations mapped to this task, the split between people working alongside AI and people delegating the task to it.

How people interact with AI on this task

Other tasks in this occupation

• Participate in the development or implementation of online marketing strategy. · importance 4.5
• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. · importance 4.5
• Manage tracking and reporting of search-related activities and provide analyses to marketing executives. · importance 4.5
• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. · importance 4.5
• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. · importance 4.3
• Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. · importance 4.3
• Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. · importance 4.2
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. · importance 4.2
• Create content strategies for digital media. · importance 4.1
• Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. · importance 4.1
• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels. · importance 3.9
• Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs). · importance 3.9
• Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. · importance 3.8
• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. · importance 3.7

See all tasks on the Search Marketing Strategists page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-16184,
  title  = {Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-16184}
}