Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.

“Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.” is a task performed by Writers and Authors. Among the occupation's 20 rated tasks, workers place it 5th by importance (#16 most important).

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Edit written materials or documents. in Making Decisions and Solving Problems

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E1. Direct exposure — a language model could plausibly cut the time to do this task by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 1.00. Automation potential label: T3.

Other tasks in this occupation

• Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information. · importance 4.5
• Vary language and tone of messages based on product and medium. · importance 4.4
• Present drafts and ideas to clients. · importance 4.2
• Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy. · importance 4.2
• Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products. · importance 3.7
• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material. · importance 3.7
• Conduct research and interviews to determine which of a product's selling features should be promoted. · importance 3.6
• Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. · importance 3.5
• Collaborate with other writers on specific projects.
• Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
• Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
• Follow appropriate procedures to get copyrights for completed work.
• Plan project arrangements or outlines, and organize material accordingly.

See all tasks on the Writers and Authors page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-22668,
  title  = {Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-22668}
}