Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

“Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.” is a core task performed by Public Relations Specialists. Among the occupation's 18 rated tasks, workers place it 17th by importance (#2 most important). About 100% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Develop business or marketing plans. in Thinking Creatively

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T2.

How AI is actually used on this kind of task

The Anthropic Economic Index observes how people actually use AI on tasks like this one across millions of real conversations.

• 92% of that use is work-related
• Most common interaction: task iteration
• Average autonomy of the AI: 3.4 (1–5; higher = more autonomous)
• 97% of interactions still needed a human in the loop

Observed AI use describes people choosing to use AI as a tool on this kind of task today. It is augmentation and assistance, not a measure of jobs replaced.

Working with AI vs. handing it off

Of the AI conversations mapped to this task, the split between people working alongside AI and people delegating the task to it.

How people interact with AI on this task

Other tasks in this occupation

• Respond to requests for information from the media or designate an appropriate spokesperson or information source. · importance 4.5
• Post and update content on the company's Web site and social media outlets. · importance 4.4
• Write press releases or other media communications to promote clients. · importance 4.4
• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. · importance 4.2
• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. · importance 4.2
• Coach client representatives in effective communication with the public or with employees. · importance 4.1
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. · importance 4.1
• Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. · importance 3.9
• Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. · importance 3.9
• Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. · importance 3.8
• Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. · importance 3.8
• Coordinate public responses to environmental management incidents or conflicts. · importance 3.6
• Confer with production or support personnel to produce or coordinate production of advertisements or promotions. · importance 3.5
• Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. · importance 3.4

See all tasks on the Public Relations Specialists page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-20555,
  title  = {Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-20555}
}