Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.

“Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.” is a core task performed by Art Directors. Among the occupation's 16 rated tasks, workers place it 11th by importance (#6 most important). About 94% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Determine operational methods or procedures. in Making Decisions and Solving Problems
• Create visual designs or displays. in Thinking Creatively

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T2.

How AI is actually used on this kind of task

The Anthropic Economic Index observes how people actually use AI on tasks like this one across millions of real conversations.

• 0.009% share of AI-use records mapped to this task
• 96% of that use is work-related
• 96% of interactions still needed a human in the loop

Observed AI use describes people choosing to use AI as a tool on this kind of task today. It is augmentation and assistance, not a measure of jobs replaced.

Other tasks in this occupation

• Work with creative directors to develop design solutions. · importance 4.6
• Present final layouts to clients for approval. · importance 4.5
• Manage own accounts and projects, working within budget and scheduling requirements. · importance 4.4
• Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities. · importance 4.3
• Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques. · importance 4.3
• Review and approve art materials, copy materials, and proofs of printed copy developed by staff members. · importance 4.2
• Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing. · importance 4.2
• Create custom illustrations or other graphic elements. · importance 4.1
• Attend photo shoots and printing sessions to ensure that the products needed are obtained. · importance 4.1
• Review illustrative material to determine if it conforms to standards and specifications. · importance 4.0
• Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing. · importance 4.0
• Conceptualize and help design interfaces for multimedia games, products, and devices. · importance 3.9
• Research current trends and new technology, such as printing production techniques, computer software, and design trends. · importance 3.7
• Prepare detailed storyboards showing sequence and timing of story development for television production. · importance 3.7

See all tasks on the Art Directors page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-284,
  title  = {Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-284}
}