Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

“Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.” is a core task performed by Advertising and Promotions Managers. Among the occupation's 30 rated tasks, workers place it 14th by importance (#17 most important). About 69% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Manage budgets or finances. in Guiding, Directing, and Motivating Subordinates

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T3.

How AI is actually used on this kind of task

The Anthropic Economic Index observes how people actually use AI on tasks like this one across millions of real conversations.

• 100% of that use is work-related
• Most common interaction: directive
• Average autonomy of the AI: 2.9 (1–5; higher = more autonomous)
• 95% of interactions still needed a human in the loop

Observed AI use describes people choosing to use AI as a tool on this kind of task today. It is augmentation and assistance, not a measure of jobs replaced.

Working with AI vs. handing it off

Of the AI conversations mapped to this task, the split between people working alongside AI and people delegating the task to it.

How people interact with AI on this task

Other tasks in this occupation

• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. · importance 4.1
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. · importance 4.1
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. · importance 3.9
• Manage sales team, including setting goals, providing incentives, and evaluating employee performance. · importance 3.9
• Coordinate with the media to disseminate advertising. · importance 3.9
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. · importance 3.8
• Prepare and negotiate advertising and sales contracts. · importance 3.8
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. · importance 3.8
• Plan and execute advertising policies and strategies for organizations. · importance 3.8
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. · importance 3.7
• Prepare budgets and submit estimates for program costs as part of campaign plan development. · importance 3.7
• Train and direct workers engaged in developing and producing advertisements. · importance 3.6
• Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. · importance 3.6
• Contact organizations to explain services and facilities offered. · importance 3.6

See all tasks on the Advertising and Promotions Managers page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-3239,
  title  = {Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-3239}
}