Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.

“Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.” is a core task performed by Advertising Sales Agents. Among the occupation's 20 rated tasks, workers place it 7th by importance (#14 most important). About 99% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Develop business or marketing plans. in Thinking Creatively
• Develop marketing or promotional materials. in Thinking Creatively

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T3.

Other tasks in this occupation

• Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. · importance 4.6
• Maintain assigned account bases while developing new accounts. · importance 4.5
• Provide clients with estimates of the costs of advertising products or services. · importance 4.5
• Locate and contact potential clients to offer advertising services. · importance 4.5
• Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. · importance 4.5
• Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. · importance 4.4
• Process all correspondence and paperwork related to accounts. · importance 4.3
• Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. · importance 4.3
• Draw up contracts for advertising work, and collect payments due. · importance 4.3
• Deliver advertising or illustration proofs to customers for approval. · importance 4.3
• Recommend appropriate sizes and formats for advertising, depending on medium used. · importance 4.2
• Inform customers of available options for advertisement artwork, and provide samples. · importance 4.2
• Write copy as part of layout. · importance 4.2
• Gather all relevant material for bid processes, and coordinate bidding and contract approval. · importance 4.0

See all tasks on the Advertising Sales Agents page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-4590,
  title  = {Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-4590}
}