Develop and implement procedures for identifying advertising needs.

“Develop and implement procedures for identifying advertising needs.” is a core task performed by Market Research Analysts and Marketing Specialists. Among the occupation's 13 rated tasks, workers place it 1st by importance (#13 most important). About 96% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Develop business or marketing plans. in Thinking Creatively

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T2.

Other tasks in this occupation

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text. · importance 4.6
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. · importance 4.4
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. · importance 4.4
• Measure and assess customer and employee satisfaction. · importance 4.3
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. · importance 4.3
• Measure the effectiveness of marketing, advertising, and communications programs and strategies. · importance 4.1
• Seek and provide information to help companies determine their position in the marketplace. · importance 4.0
• Forecast and track marketing and sales trends, analyzing collected data. · importance 4.0
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. · importance 4.0
• Monitor industry statistics and follow trends in trade literature. · importance 3.7
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. · importance 3.6
• Direct trained survey interviewers. · importance 3.5

See all tasks on the Market Research Analysts and Marketing Specialists page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-5444,
  title  = {Develop and implement procedures for identifying advertising needs.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-5444}
}