Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

“Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.” is a core task performed by Marketing Managers. Among the occupation's 20 rated tasks, workers place it 15th by importance (#6 most important). About 75% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Supervise personnel activities. in Guiding, Directing, and Motivating Subordinates

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E0. No direct exposure — current language models give little or no time savings on this task.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.00. Automation potential label: T1.

Other tasks in this occupation

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. · importance 4.3
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. · importance 4.2
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. · importance 4.0
• Develop pricing strategies, balancing firm objectives and customer satisfaction. · importance 3.9
• Compile lists describing product or service offerings. · importance 3.7
• Consult with product development personnel on product specifications, such as design, color, or packaging. · importance 3.6
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. · importance 3.6
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. · importance 3.5
• Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. · importance 3.4
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. · importance 3.4
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. · importance 3.4
• Initiate market research studies, or analyze their findings. · importance 3.4
• Conduct economic or commercial surveys to identify potential markets for products or services. · importance 3.2
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. · importance 3.1

See all tasks on the Marketing Managers page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-954,
  title  = {Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-954}
}