Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

“Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.” is a core task performed by Marketing Managers. Among the occupation's 20 rated tasks, workers place it 20th by importance (#1 most important). About 98% of workers say it is relevant to their job.

This is a single occupation-specific task statement from O*NET. The figures below describe how central the task is to the job and what independent studies measure about AI and this kind of work — not a prediction that the task will be automated.

Work activities this task rolls up to

O*NET groups concrete tasks into broader work activities shared across many occupations.

• Evaluate programs, practices, or processes. in Judging the Qualities of Objects, Services, or People
• Develop business or marketing plans. in Thinking Creatively

AI exposure

The OpenAI / Eloundou “GPTs are GPTs” study rates this task E2. Exposure with tools — software built on top of a language model (not the model alone) could cut the time by at least half.

Exposure measures whether a model could meaningfully speed the task up — it is an estimate of overlap with model capabilities, not a measure of whether the work will be done by software. The study's intermediate score (β) for this task is 0.50. Automation potential label: T2.

How AI is actually used on this kind of task

The Anthropic Economic Index observes how people actually use AI on tasks like this one across millions of real conversations.

• 0.003% share of AI-use records mapped to this task
• 84% of that use is work-related
• Most common interaction: task iteration
• Average autonomy of the AI: 3.7 (1–5; higher = more autonomous)
• 97% of interactions still needed a human in the loop

Observed AI use describes people choosing to use AI as a tool on this kind of task today. It is augmentation and assistance, not a measure of jobs replaced.

Working with AI vs. handing it off

Of the AI conversations mapped to this task, the split between people working alongside AI and people delegating the task to it.

How people interact with AI on this task

Other tasks in this occupation

• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. · importance 4.2
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. · importance 4.0
• Develop pricing strategies, balancing firm objectives and customer satisfaction. · importance 3.9
• Compile lists describing product or service offerings. · importance 3.7
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. · importance 3.7
• Consult with product development personnel on product specifications, such as design, color, or packaging. · importance 3.6
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. · importance 3.6
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. · importance 3.5
• Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. · importance 3.4
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. · importance 3.4
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. · importance 3.4
• Initiate market research studies, or analyze their findings. · importance 3.4
• Conduct economic or commercial surveys to identify potential markets for products or services. · importance 3.2
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. · importance 3.1

See all tasks on the Marketing Managers page.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-task-951,
  title  = {Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/tasks/task-951}
}