Develop marketing plans or strategies.

Develop marketing plans or strategies. is a detailed work activity in O*NET — a concrete unit of work shared across 14 occupations and seen in 20 occupation-specific tasks. It rolls up into the broader work activity Develop business or marketing plans. in Thinking Creatively .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 20 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 20 (100%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

The Anthropic Economic Index observes real AI use on 9 of these tasks, with a mean mapped-usage share of 0.005% per task.

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. · Marketing Managers · importance 4.3 · exposure with tools
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. · Marketing Managers · importance 4.2 · exposure with tools
• Plan and coordinate advertising campaigns and sales promotions and prepare merchandise displays and advertising copy. · First-Line Supervisors of Retail Sales Workers · importance 4.2 · exposure with tools
• Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers. · Advertising Sales Agents · importance 4.1 · exposure with tools
• Consult with company officials, sales departments, and advertising agencies to develop promotional plans. · Advertising Sales Agents · importance 4.0 · exposure with tools
• Develop marketing strategies to compete with other individuals or companies who sell insurance. · Insurance Sales Agents · importance 3.9 · exposure with tools
• Plan or direct activities, such as sales promotions, that require coordination with other department managers. · General and Operations Managers · importance 3.8 · exposure with tools
• Plan and execute advertising policies and strategies for organizations. · Advertising and Promotions Managers · importance 3.8 · exposure with tools
• Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business. · First-Line Supervisors of Non-Retail Sales Workers · importance 3.8 · exposure with tools
• Develop sales plans to introduce products in new markets. · Sales Engineers · importance 3.8 · exposure with tools
• Develop marketing or strategic plans for sales territories. · Solar Sales Representatives and Assessors · importance 3.8 · exposure with tools
• Develop marketing campaigns to promote a healthy lifestyle or participation in fitness or wellness programs. · Fitness and Wellness Coordinators · importance 3.7 · exposure with tools
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. · Advertising and Promotions Managers · importance 3.7 · exposure with tools
• Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business. · First-Line Supervisors of Retail Sales Workers · importance 3.7 · exposure with tools
• Develop or implement product-marketing strategies, including advertising campaigns or sales promotions. · General and Operations Managers · importance 3.6 · exposure with tools
• Plan and implement sales promotions or other marketing strategies and activities for funeral home operations. · Funeral Home Managers · importance 3.3 · exposure with tools
• Select products or accessories to be displayed at trade or special production shows. · Marketing Managers · importance 2.7 · exposure with tools
• Determine campaign strategies for media advertising, positions on issues, and public appearances. · Legislators · exposure with tools
• Evaluate marketing or sales alternatives for products. · Farmers, Ranchers, and Other Agricultural Managers · exposure with tools
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan. · Public Relations Managers · exposure with tools

Occupations that perform this

• Marketing Managers
• First-Line Supervisors of Retail Sales Workers
• Advertising Sales Agents
• Insurance Sales Agents
• General and Operations Managers
• Advertising and Promotions Managers
• First-Line Supervisors of Non-Retail Sales Workers
• Sales Engineers
• Solar Sales Representatives and Assessors
• Fitness and Wellness Coordinators
• Funeral Home Managers
• Legislators
• Public Relations Managers
• Farmers, Ranchers, and Other Agricultural Managers

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-develop-marketing-plans-or-strategies,
  title  = {Develop marketing plans or strategies.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/develop-marketing-plans-or-strategies}
}