Develop promotional strategies or plans.

Develop promotional strategies or plans. is a detailed work activity in O*NET — a concrete unit of work shared across 6 occupations and seen in 10 occupation-specific tasks. It rolls up into the broader work activity Develop business or marketing plans. in Thinking Creatively .

Detailed work activities are the most granular shared layer in O*NET's work-activity hierarchy (Generalized → Intermediate → Detailed → occupation-specific task). The figures below describe how this activity shows up across the economy and what independent studies measure about AI and this kind of work — not a prediction that the work will be automated.

AI exposure

Of the 10 tasks under this activity that the OpenAI / Eloundou “GPTs are GPTs” study rated, 10 (100%) are flagged as directly exposed to language models (E1) or exposed via model-powered tools (E2).

The Anthropic Economic Index observes real AI use on 2 of these tasks, with a mean mapped-usage share of 0.014% per task.

Exposure estimates overlap with model capabilities — whether a model could speed the task up — not whether the work will be done by software. Observed AI use is augmentation and assistance today, not jobs replaced.

Member tasks

Occupation-specific tasks O*NET maps to this detailed work activity, most important first.

• Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information. · Writers and Authors · importance 4.5 · exposure with tools
• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. · Public Relations Specialists · importance 4.4 · exposure with tools
• Plan commercial displays to entice and appeal to customers. · Merchandise Displayers and Window Trimmers · importance 4.4 · exposure with tools
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. · Public Relations Specialists · importance 4.1 · exposure with tools
• Develop promotions for current programs and specials. · Media Programming Directors · importance 3.8 · exposure with tools
• Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. · Public Relations Specialists · importance 3.4 · exposure with tools
• Develop product packaging, display, and pricing strategies. · Craft Artists · importance 3.4 · exposure with tools
• Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution. · Producers and Directors · importance 3.1 · exposure with tools
• Develop marketing campaigns for environmental technologies or services. · Public Relations Specialists · importance 2.8 · exposure with tools
• Advise corporations on issues involving corporate image projects or problems. · Commercial and Industrial Designers · importance 1.9 · exposure with tools

Occupations that perform this

• Writers and Authors
• Public Relations Specialists
• Merchandise Displayers and Window Trimmers
• Media Programming Directors
• Craft Artists
• Commercial and Industrial Designers

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

• O*NET 30.3 U.S. Department of Labor / National Center for O*NET Development
• Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27) Anthropic
• “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130 OpenAI / academic

Data compiled June 2, 2026. Figures are estimates, not advice.

@misc{singulariki-develop-promotional-strategies-or-plans,
  title  = {Develop promotional strategies or plans.},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130. Accessed June 7, 2026},
  url    = {https://singulariki.com/detailed-activities/develop-promotional-strategies-or-plans}
}