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Market Research Analysts and Marketing Specialists vs Business Intelligence Analysts

Side-by-side · O*NET · BLS · AI-exposure research · Anthropic Economic Index

A factual, source-backed comparison of Market Research Analysts and Marketing Specialists and Business Intelligence Analysts on the dimensions both occupations carry. Every figure is a position within an independent published dataset — not a verdict on which job is better, safer, or more “future-proof.”

Market Research Analysts and Marketing Specialists Business Intelligence Analysts
Median pay · BLS OEWS
$76,950
$112,590
Employment · BLS OEWS
861,140
233,440
AI exposure (percentile) · task overlap, not automation
97th pct
98th pct

At a glance

Dimension Market Research Analysts and Marketing Specialists Business Intelligence Analysts
Median pay $76,950 $112,590
Employment 861,140 233,440
Employment outlook (2024–34) · BLS projection About average (+6.7%) Growing fast (+33.5%)
Annual openings · BLS projection 87,200 23,400
Typical education · O*NET Most of these occupations require a four-year bachelor's degree, but some do not. Most of these occupations require a four-year bachelor's degree, but some do not.
AI exposure · published exposure studies High · 97th pct High · 98th pct
Global GenAI gradient · ILO ISCO-08 · via crosswalk 93rd pct · 55% of tasks —
Observed AI use · Anthropic Economic Index Automation-leaning (47.8%) —
Mostly remote-capable · Dingel–Neiman Yes —

Pay and employment are BLS OEWS estimates; outlook and openings are BLS 2024–2034 projections; AI exposure and observed-use figures come from separate research and reflect exposure and usage, not predictions that either job will disappear. Compare like with like.

Skills

Shared: English Language, Customer and Personal Service, Inductive Reasoning, Mathematics, Reading Comprehension, Writing, Critical Thinking, Oral Comprehension, Written Comprehension, Oral Expression, Written Expression, Fluency of Ideas, Deductive Reasoning, Active Listening, Speaking, Complex Problem Solving, Information Ordering, Category Flexibility, Speech Clarity, Administration and Management, Judgment and Decision Making, Problem Sensitivity, Near Vision, Active Learning, Originality, Mathematical Reasoning, Mathematics, Monitoring, Speech Recognition, Computers and Electronics, Social Perceptiveness, Systems Analysis, Systems Evaluation, Number Facility.

Specific to Market Research Analysts and Marketing Specialists

  • Sales and Marketing
  • Communications and Media
  • Administrative
  • Sociology and Anthropology
  • Psychology
  • Persuasion

Specific to Business Intelligence Analysts

  • Flexibility of Closure
  • Time Management
  • Learning Strategies
  • Coordination
  • Instructing
  • Economics and Accounting

Knowledge, skills & abilities O*NET rates as important for each occupation. “Shared” are common to both; the columns list what is distinctive to each (top by the order O*NET surfaces).

Tools & technology

Shared: Data mining software , Spreadsheet software , Office suite software , Presentation software , Customer relationship management CRM software , Document management software , Data base user interface and query software , Data base management system software , Operating system software , Web platform development software , Geographic information system , Web page creation and editing software , Business intelligence and data analysis software , Analytical or scientific software , Project management software , Development environment software , Enterprise resource planning ERP software .

Specific to Market Research Analysts and Marketing Specialists

Specific to Business Intelligence Analysts

Full profiles

This page is a summary. See the complete source-backed profile for Market Research Analysts and Marketing Specialists or Business Intelligence Analysts — tasks, the full skill graph, tools, work context, preparation, wages by percentile, industries, AI exposure and the AI work map.

More comparisons

Related occupations you can place side by side on the same sourced scale.

Sources for this page

Every figure above traces to a named public dataset and the exact release below — not hand-written opinion. See the full methodology for what each measure does and does not mean.

Data compiled June 2, 2026. Figures are estimates, not advice.

Cite this page
Plain

Singulariki. "Market Research Analysts and Marketing Specialists vs Business Intelligence Analysts." Singulariki: a source-backed encyclopedia of work. Built from O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026. https://singulariki.com/compare/market-research-analysts-and-marketing-specialists-vs-business-intelligence-analysts

APA

Singulariki. (2026). Market Research Analysts and Marketing Specialists vs Business Intelligence Analysts. Singulariki: a source-backed encyclopedia of work. Retrieved June 7, 2026, from https://singulariki.com/compare/market-research-analysts-and-marketing-specialists-vs-business-intelligence-analysts

BibTeX 
@misc{singulariki-market-research-analysts-and-marketing-specialists-vs-business-intelligence-analysts,
  title  = {Market Research Analysts and Marketing Specialists vs Business Intelligence Analysts},
  author = {{Singulariki}},
  year   = {2026},
  note   = {O*NET 30.3; BLS Occupational Employment and Wage Statistics (OEWS) May 2024; BLS Employment Projections 2024–2034; Anthropic Economic Index v4 (2026-01-15) + v2 (2025-03-27); Microsoft “Working with AI” working-with-ai; “GPTs are GPTs” (Eloundou et al.) arXiv 2303.10130; AI Occupational Exposure (AIOE) Felten, Raj & Seamans; ILO / Gmyrek et al. GenAI exposure gradient 2025; IBS O*NET-SOC ↔ ISCO-08 occupation crosswalk 2022; Frey & Osborne (2013) frey-osborne-automation; Dingel & Neiman (2020) dingel-neiman-workathome. Accessed June 7, 2026},
  url    = {https://singulariki.com/compare/market-research-analysts-and-marketing-specialists-vs-business-intelligence-analysts}
}

Citations name the underlying public dataset releases — they reflect what this page is built from, not just the URL.